Seeing is believing

THE red half of Mersey side, Liverpool FC, and Standard Chartered are kicking off week- long activities in support of Standard Chartered’s charitable initiative: “Seeing is Believing”, which aims to tackle avoidable blindness.
The highlight of this campaign comes this weekend when the Reds take on Tottenham Hotspur on March 30 in what looks to be a scintillating tie at Anfield. Liverpool FC will replace the usual Standard Chartered logo on their shirts with the “Seeing is believing” logo, marking the third time the reds will don the symbol in efforts to create awareness of the fight against avoidable blindness.
After the game, five shirts from the match will be autographed by the players and auctioned off on eBay to raise money for the foundation. Standard Chartered has pledged to match every donation made to the cause therefore doubling the total number of donations collected.
Liverpool FC will also actively participate in the initiative by releasing five videos throughout the week. The videos will see first team players Lucas Leiva and Jordan Henderson, former kop legends Robbie Fowler and Steve McManaman, and celebrity fans comedian John Bishop and Andy Brown, front man for British pop rock band Lawson, taking part in a number of challenges, competing to see who will be crowned the ‘perfect match’ pair. These videos will also form the basis of a competition to win signed Seeing is Believing Liverpool FC shirts via Standard Chartered’s Group Facebook page.
Statistics show that there are 39 million blind people worldwide, yet in eight out of every 10 cases, blindness can be easily prevented or treated. Through simple treatments and affordable surgeries, it is possible to transform the lives of both children and adults, benefiting not only those who receive treatmenbut also their families. The Bank’s dedication to tackling this issue has made a big impact to the lives of these people for over a decade.
“Seeing is Believing has received incredibly strong support from Liverpool FC fans in the past, raising more than £100,000 through the activities around the last two ‘Perfect Match’ games. We are very grateful for that support, which helps transform the lives of many individuals around the world,” said Standard Chartered’s group finance director and chairman of Seeing is Believing, Richard Meddings.
For the past two seasons, the logo swap has served as a fantastic platform to help promote the initiative to a larger global audience. Fans will get the chance to bid for these special shirts through eBay starting from 5pm on March 31.