Bison Stores to retail U Mobile starter packs

KUALA LUMPUR: U Mobile Sdn Bhd is partnering with Bison Stores Sdn Bhd to retail prepaid starter packs and mobile reloads at myNEWS.com, Newsplus, Magbit and The Front Page outlets nationwide.
The partnership looks to expand U Mobile's reach to 195 Bison Stores chain outlets nationwide, which include myNEWS.com, Newsplus, Magbit and The Front Page stores. This expands its distribution channels to over 22,200 outlets nationwide.
U Mobile products are currently available at hypermarkets, convenience stores, retail outlets, hospitals, magazine kiosks, transportation hubs, airports and shopping malls.
The company's expansion of its distribution channels looks to be a part of its greater business expansion strategy, especially following its recent 2,000 sites rollout and "Vision 2 Million" campaign, which aims to add 2 million new subscribers by year-end.
The collaboration makes U Mobile the first in the market to offer its prepaid starter packs in Bison Stores chain outlets.
Bison Stores chain outlets are primarily located in key locations that receive high traffic, ensuring its distribution of U Mobile products to be a valuable business proposition in the long-run for both parties.
U Mobile chief sales officer Alex Tan said it recognises the importance of increasing consumer touchpoints as it explores new avenues in bringing U Mobile products and experiences closer to customers.
"U Mobile believes this partnership is beneficial in creating more sales opportunities to increase our market share as we mobilise our strategies even further," said Tan.