Captured with absolute clarity

THE Asus ZenFone 3 is an agile, exquisite device inspired by the beauty of nature.
This glass-and-metal wonder, with precision-sculpted glass on both sides, captures the world with absolute clarity.
The ZenFone 3 defines the aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings – the definition of refined craftsmanship.
Encased in contoured Corning Gorilla glass, and tapering to a thin 7.69mm edge, it has a fluid, multi-dimensional design that’s finished with a diamond-cut chamfer.
The device comes in two models – a fabulous 5.2in or 5.5in display with 1920x1080 Full HD resolution to show every detail, and intense 600 nits brightness for easy viewing under even the brightest light conditions.
The next-generation PixelMaster 3.0 lifts the ZenFone 3’s photography far above the smartphone norm.
To capture real-world authenticity, PixelMaster 3.0 packs a 16-megapixel camera, large f/2.0-aperture lens as well as both optical and electronic image stabilisation for blur-free shots and video, and colour correction sensor for true colour photography.
ZenFone 3 also has something no other smartphone camera has – its exclusive TriTech auto-focus technology – that can track a subject at any distance and lighting clarity in just 0.03 seconds.
This means the three focusing technologies – laser, phase detection and continuous auto-focus – give a clear focus in just 0.03 seconds in varying conditions, for all scenarios, and at up to 10 times faster than the blink of an eye.
While shooting photos, the four-axis optical image stabiliser (OIS) senses and prevents your hand movements from blurring photos while the three-axis electronic image stabiliser (EIS) keeps your handheld videos rock steady.
Photos taken will appear as realistic as seen with the naked eye, with deep trench isolation technology preventing photons of light from leaking from one pixel on the sensor to another, resulting in clearer details.
The colour correction sensor detects unusually-lit subjects and makes them look natural in the resulting photo.
These are complemented by the 4x Super Resolution feature which creates a single, extremely detailed photo; and Real-time HDR that properly shows the resulting HDR photo as you frame it.
The device’s elegant beauty veils monstrous power, including a 64-bit, 2.0GHz octa-core Snapdragon 625 processor, 4GB memory and desktop-grade Adreno 506 graphics performance.
ZenFone 3’s processor also has revolutionary 14nm Fin Field Effect Transistors with 35% lower power consumption, 300Mbps 4G LTE and reversible USB-C.
Incredible hardware demands spectacular software – and that’s where the ZenUI 3.0 comes in.
ZenFone’s sublime front end improves the standard interface in unique ways, and this latest edition includes brand-new ideas to brighten your mobile experience, improve productivity and make everyday life just that little bit more fun.
See weather updates with real-time animations, or check the time with a stylish clock widget. Feel the depth of parallax scrolling as you swipe through your apps, and appreciate how the subtle blurry effect keeps your focus on the foreground.
ZenUI 3.0 isn’t just an interface – it’s the best friend who accompanies you everywhere.
Available in Moonlight White, Shimmer Gold, and Sapphire Black, the ZenFone 3 retails at RM1,699 (for the 5.5in) and RM1,499 (for the 5.2in).
For more, go to ASUS Store at http://store.asus.com/my