Safe and effective

KAO Japan is bringing Japan’s No.1 brand for sensitive Asian skin, the Curél brand to Malaysia with the vision of providing safe and effective sensitive skincare solutions for Malaysians. Launched in Japan in 1999, Curél is scientifically developed and is a culmination of years of extensive dermatological research clinically tested to suit Asian Skin. Kao Japan’s skincare research team paid particularly close attention to customers’ concerns over skin problems and discovered that dry and sensitive skin is caused by a lack of Ceramide.
Sensitive skin is a state of hyper-reactivity where the skin lacks sufficient Ceramide, resulting in skin problems and symptoms of discomfort such as roughness, dryness, irritation, itching and redness. Thus, it is important to provide moisturising skincare which protects and replenishes the function of Ceramide. Sensitive skin troubles occur when skin becomes dry and stripped of its thin protective barrier.
Curél offers a holistic range of products that combat sensitive skin problems at its root. Specially formulated and clinically proven to support dry and sensitive skin, Curél is also recommended for use on babies with dry and sensitive skin conditions. Curél’s efficacy is backed by over 30 years of R&D, researching more than 2,000 different formulas and 6,400 people with sensitive skin. The result is Curél’s breakthrough technology – the Advanced Intensive Moisture Ceramide Care technology.
“Curél contains the essential ingredient – Ceramide-functioning ingredient, which is unique, dermatological formulated and clinically proven to be hydrating, penetrating and moisture-retaining for the skin. It not only helps improve low barrier conditions on the skin surface, but also targets the problem from within,” said KAO Malaysia president Masaki Fujiwara at the launch.
Also present were KAO Malaysia vice president of marketing Tan Poh Ling, its vice president of sales Ngo Wei Foo, its category manager for beauty care Cynthia Song, Curel global brand manager Masahiko Takeshima and Watsons Malaysia general manager and country head Caryn Loh.
Curél provides a comprehensive face to body range suitable for all skin types. The two range that comes highly recommended by Kao skin specialists are Intensive Moisture Care series and Sebum Trouble Care series.
Curél is now available at selected Watsons stores.