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Estelle Fly begins intimate new era with ‘Bury It’

Independent pop artiste Estelle Fly launches her first release of the year, opening a bold new era with an intimate exploration of longing, desire and emotional restraint.

Independent pop artiste Estelle Fly is back with her first release of the year Bury It, a song about the power of unspoken attraction and the tension of deep yearning for someone you can not fully have.

Bury It marks a new chapter in Estelle’s music career. Confident and unapologetically herself, the single embraces vulnerability and desire with newfound conviction, signalling a new era that pushes her sound forward while introducing herself to listeners old and new.

“This song feels like an ending and a beginning,” Estelle said.

“It represents me beautifully closing the chapter of everything that’s brought me to this point, and introducing what I like to call an era where I am exploring the concept of desire.”

Estelle claimed she is in an era when she has the freedom to explore ideas and emotions she has always wanted to write about.

Estelle Fly begins new era with ‘Bury It’
Cover art for ‘Bury It’.

Soundtrack to unspoken desires

When it comes to Bury It, the song is meant to feel sonically intimate and somewhat hypnotic for the listener, almost as if they are caught in a memory they do not want to leave. While lyrically, Estelle says there is a lot that is intentionally left unsaid that is expressed through the music.

“With Bury It, I wanted to capture the tension of yearning for someone but knowing you can not fully have them. The feeling of the push and pull between wanting someone and choosing not to act on it is exciting, confusing and strangely addictive all at once.”

In the music video for the single, Estelle plays an actor who is often cast as on-screen lovers with her co-star. Off camera, they have always been good friends but over time, the lines between performance and reality begin to blur.

Estelle is one of the few pop artists from Singapore who strikes a fine balance between music and dance, having traversed through the entertainment scene in multiple roles as an idol and actress, and now an independent soloist.

In 2025, Estelle released her latest EP Zone and took to the stage at Waterbomb Singapore. This year, she has been selected as a Spotify Radar artiste and will be releasing new songs to mark her upcoming new era.

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