Mercedes-Benz has introduced the Vision Iconic, a concept car that marks a new chapter in the brand’s design and technology direction. The show car blends the timeless elegance associated with Mercedes with modern electric and digital innovations, offering a preview of how the brand envisions the future of luxury motoring.
The most distinctive feature of the Vision Iconic is its illuminated “iconic grille,” inspired by classic models such as the 600 Pullman and W108. The grille features a broad chrome frame with an intricate glass pattern and integrated lighting elements. The illuminated three-pointed star on the bonnet reinforces the car’s futuristic presence, combining tradition and technology in a single statement design.
