PETALING JAYA: Sharp Corporation has announced its Purefit Plasmacluster Air Purifier in conjunction with Sharp 2023 Regional Product Launch, featuring a modern design with natural textures to seamlessly blend with interior spaces, combined with innovative technologies, all to elevate the well-being as well as the lifestyle value of consumers.

With 99.81% of the Earth’s surface levels covered in air pollution below safe levels, air pollution remains a worldwide problem that continues to cause harm at all stages of life, hence the newly launched product by Sharp intends to tackle this.

$!From left to right: Hiromasa Okajima Deputy General Manager, Plasmacluster (PCI) Healthcare Business Unit; Yasufumi Sugahara Executive Officer, BU President, Smart Appliances and Solutions BU; Tomoki Tamura Vice President Global Business, and General Manager Head of Global Kitchen Appliances Business Unit, Smart Appliances & Solutions BU; Sam Wu Vice President, Smart Appliances and Solutions BU

“As a pioneering company in home appliances, we are proud to launch the Purefit Plasmacluster Air Purifier as part of Sharp’s ongoing commitment to deliver unique Japanese innovative solutions dedicated to meeting the needs of modern urban living that enhances people’s lives.

“Powered by our revolutionary Plasmacluster technology, we understand the impact of air quality on our daily lives and remain committed to enhancing the well-being and lifestyle of our consumers while ensuring the health of the planet,” said PCI/HC Division of Smart Appliances and Solutions BU head, Hideyuki Nagamine.

Purefit Plasmacluster Air purifier uses various unique technologies in harmony with people’s lifestyle.

By the new “dual suction” structure, it realises obvious compact body size (333 mm x 330mm x 578mm) for its coverage area (84m2/JEMA standard), and combined with SHARP unique COANDA air flow technology as well as the triple filtering system, it provides authentic air purification performance and user experiences.

$!Sharp showcases its cutting-edge lineup of innovative products, including state-of-the-art air purifiers and air conditioners, in the immersive experiential showroom.

Moreover, Sharp’s one of a kind Plasmacluster ion technology (PCI 25000) elevates the purification efficiency against both airborne and adhered substances such as virus, mold, bacteria.

By utilising a multi-stage process, the Plasmacluster technology mechanism achieves unparalleled air purification, positioning it as the leading choice among Asean countries for superior air quality and a comfortable living experience:

1. Plasmacluster Ions, like the positive and negative ions naturally found in the environment, are surrounded by water molecules and are emitted into the air to last a long time.

2. Plasmacluster ions, specifically hydroxide (OH) radicals, are highly oxidizing when they attach to airborne microbes like allergens, bacteria, mould, and viruses. This process removes hydrogen from the surface proteins of these microbes, leading to their breakdown.

3. The combination of hydroxide (OH) and hydrogen (H) creates water(H2), which is then released back into the air.

Sharp’s cutting-edge Plasmacluster Ion (PCI) Technology has been scientifically proven to have a positive impact on human health.

Through numerous collaborative studies with universities across Japan and various industries, Sharp Corporation has discovered that Plasmacluster technology reduces stress, improves concentration levels, and enhances athletic performance.

In a joint research effort with Japan’s Shizuoka University, the efficacy of Plasmacluster technology was demonstrated in promoting plant growth, highlighting its potential beyond air purification.