Festive shopping extra easy, extra worth it with ‘Semuanya Ekstra Ongsem’
As the Year of the Fire Horse approaches, Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) has rolled out its Chinese New Year (CNY) 2026 festive campaign “Semuanya Ekstra Ongsem; 真好价，更 Ho Seh”.
The campaign centres on making festive preparations more affordable and manageable, reinforcing the retailer’s focus on value, convenience and everyday essentials. Built around the idea of “Ekstra”, which refers to added value, care and thoughtfulness, the campaign extends beyond price reductions.
It aims to offer a comprehensive festive shopping experience, covering daily groceries, reunion dinner ingredients, gifting options and in-store activities.
Lotus’s Malaysia commercial director Lee May Li said the campaign is designed with practicality in mind. She said the focus goes beyond discounts, with added attention given to product selection, rewards and activities that reflect how Malaysians typically celebrate CNY.
“This year’s CNY campaign is centered on practical value. Beyond great deals, we have put extra care into curating relevant products, meaningful rewards and engaging activities that truly support how Malaysians celebrate.
“We understand that shoppers want value without compromise. That’s why we focused on a well-balanced festive assortment that combines quality, price, affordability and everyday essentials, helping customers save time and enjoy the season with greater peace of mind,” Lee added.
Festive essentials and promotions
Until Feb 25, shoppers can enjoy discounts of up to 50% on more than 1,500 festive-related items across categories, including groceries, fresh produce, health and beauty, home living, fashion and electrical appliances.
Among the highlights are Lotus’s exclusive products, such as Golden Lotus Jasmine Sun White Rice, Royal Umbrella Rice, and specially sized 300ml Alienergy and Chi Forest beverages.
Reunion dinner staples are also featured, with selected “Buy 1 Free 1” and “Gift with Purchase” promotions on premium items, such as XXL prawns, abalone, sea cucumber and newly introduced bay scallops.
Lotus’s own-brand products are included through twin-bundle deals on staples, such as pasta, canned goods, frozen food and household detergents. For gifting, CNY hampers from brands including Eu Yan Sang, Bio Green and Hai-O are available from RM98, alongside premium fruit gift boxes featuring Fuji apples, Harumi and Red Beauty mandarins.
Additional promotions extend to home and lifestyle items, with selected health and beauty products, cookware, kitchen appliances and home essentials discounted by up to 50%. Festive apparel is also included, with CNY clothing discounted by up to 50%, including family T-shirts from RM15.95 and traditional wear from RM49.90.
In-store festive experiences
To complement the promotions, Lotus’s has introduced its CNY World experience at 31 selected outlets nationwide. These dedicated spaces host interactive activities, product sampling sessions, live cooking demonstrations and brand-led games, adding a festive element to regular shopping trips.
Customers who take part stand a chance to win prizes from a total pool valued at RM700,000. Rewards include a BMW 2 Series Gran Coupé sponsored by Coca-Cola, a Proton e.MAS 7 Premium SUV sponsored by Etika (7UP), a Jaecoo J7 SUV sponsored by Procter & Gamble, and Thermomix kitchen appliances sponsored by Nestlé.
Member rewards and giveaways
My Lotus’s members are eligible for additional rewards throughout the campaign period. With a minimum spend of RM128 per receipt and submission via the Lotus’s Malaysia app, members can enter draws offering cash and vouchers totalling RM888,888.
This includes weekly prizes, where ten winners receive RM1,680 each, as well as three grand prizes worth RM16,800 in combined cash and vouchers.
Roadshows and collaborations
The festive campaign is supported by a series of nationwide roadshows and brand collaborations. These include MY FM DJ appearances at selected outlets, featuring interactive activities with a minimum spend requirement.
My Lotus’s roadshows will also be held at 15 locations, where customers can redeem freebies with a minimum spend of RM228, with additional opportunities for new members. Selected outlets will host a collaboration with KYO, offering prizes such as an iPhone 17 Pro Max, gold bars, Dyson hair appliances and cash rewards with a minimum spend of RM188 during the roadshow period.
Support for bulk and business purchases
For customers making large-scale or bulk purchases, including hotel, restaurant, and catering (horeca) operators and organisations preparing festive gifts, Lotus’s offers dedicated support across its outlets.
Professional horeca business counters (khidmat peniaga) are available at selected locations such as Puchong, Shah Alam, Jitra, Sungai Dua and Desa Tebrau, while assistance is also available at customer service counters nationwide.
The campaign was launched through a media event attended by Lotus’s brand partners, including Maggi, Mondelez and official beverage partner Coca-Cola. Media guests took part in festive activities such as dumpling-making and a yee sang toss, highlighting Lotus’s positioning as a one-stop destination for CNY preparations.
