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Newly rebranded OpenMove AI targets RM119.4b digital transformation market

KUALA LUMPUR: OpenMove AI Bhd marked a new milestone with its name change from Rexit Bhd, underscoring its strategic evolution to become a full-spectrum digital transformation partner powered by artificial intelligence, cloud, data, and automation.

According to a Bursa Malaysia filing, OpenMove AI began trading under its new name and stock short code, “OMAI,” on January 14, 2026.

OpenMove AI chairman Tengku Tan Sri Mohamad Rizam Tengku Abdul Aziz said the rebranding builds on the company’s successful legacy as a leading SaaS provider for financial services and insurance.

“Rexit has a strong track record of delivering scalable, compliant, and industry-focused SaaS solutions. The transition to OpenMove AI marks a natural progression for our organisation, enabling us to broaden our market and expand our earnings stream.

“It also reflects our deliberate extension into the development and deployment of AI-led digital transformation solutions, moving beyond software delivery into intelligent platforms that help organisations reimagine processes, governance and decision-making at scale,” he said in a statement.

Mohamad Rizam said that while the company’s core SaaS business remains a priority, OpenMove AI is now advancing the development of AI-powered digital transformation solutions across multiple industries, including enterprise platforms, data intelligence, logistics, and public sector digitalisation.

“The opportunities in this space are significant,” he said.

According to the Malaysia Digital Transformation Market Analysis by Mordor Intelligence, the country’s digital transformation market is projected to grow from approximately RM50.2 billion in 2025 to RM119.4 billion by 2030, at a compound annual growth rate (CAGR) of around 19%.

This sustained trajectory reflects the government’s blueprint for a digital-first economy that targets a 25.5% contribution to GDP by 2025, backed by hyperscale investments from AWS, Microsoft, and Google that already exceed US$5 billion, the report stated.

OpenMove AI CEO Gallen Lee Choon Teng said the company’s transformation is underpinned by capability building and talent development.

“Our transformation is not merely about adopting AI, but about developing AI-enabled digital transformation solutions that can be deployed across industries, supported by strong execution capabilities and domain expertise.

“In the near future, we will be launching a series of AI-powered proprietary solutions to underpin our transformation agenda and create sustainable value for our shareholders,” he added.

Listed since 2005, the group has established a strong foundation as a provider of enterprise and SaaS solutions, particularly within the financial services and insurance sectors.

Moving foward, OpenMove AI aims to deliver intelligent digital solutions designed to help organisations modernise operations and improve decision-making.

Its services span AI-powered automation and analytics, cloud-native enterprise platforms and data intelligence solutions, alongside industry-specific systems supporting commission management, insurance operations, logistics and supply chain coordination, and digital public sector initiatives.

Collectively, these solutions enable clients to enhance efficiency, strengthen governance and compliance, and scale sustainably in a digital-first environment.

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