Ninja Van bets on integrated logistics

KUALA LUMPUR: Ninja Van Malaysia expects the domestic logistics sector to grow at approximately 5% annually from 2025 to 2030, with clear implications for their business.
Alongside this growth, the company said demand is rising, and service expectations are accelerating even faster.
“In Malaysia, we see two key areas of expansion: the increasing presence of regional distribution centres based locally, and the growth of smaller, specialised logistics services—such as cold-chain logistics,” CEO Lin Zheng (pic) told reporters at a media briefing yesterday.
He said that as Malaysia’s logistics landscape continues to evolve, Ninja Van Malaysia’s perspective is shaped by four key factors.
“At the core is a shift in customer priorities from speed to reliability. Customers increasingly value services that are predictable and consistently delivered within defined timeframes, particularly as the cost premium for speed remains high.
“As a result, more cost-effective solutions that emphasise reliability, lower failed delivery rates, and reduced damage are becoming the preferred choice for many customers,” he said, adding that a second key trend that Ninja Van Malaysia sees is the growing demand for integrated logistics solutions.
He said many businesses today engage multiple logistics providers to serve different needs – such as e-commerce, B2B distribution, or food-related deliveries – resulting in added coordination and management complexity.
“We are increasingly seeing a shift toward a single logistics partner delivering end-to-end solutions, reducing the need to manage multiple vendors, lowering operational overhead, and simplifying internal team requirements.
“This integrated approach is a core focus for us in 2026. We are seeing the continued rise of mid-sized shippers – many of whom have grown alongside us over time.
“These customers often begin with B2C e-commerce, and as their brands scale, they expand into retail and B2B channels.
“While they have outgrown small-scale shipping, they have not yet achieved the scale efficiencies available to large enterprises, creating a clear opportunity to support their evolving logistics needs,” Zheng said.
Further, he said, Ninja Van Malaysia’s offering spans the entire logistics ecosystem – from manufacturers and distributors to businesses and end consumers –through a fully integrated, end-to-end logistics solution.
“We support customers with cross-border shipments into Malaysia, inbound transportation to warehouses, and outsourced fulfilment services. From there, we enable both B2B retail restocking and e-commerce operations, including inventory breaking, picking, and last-mile delivery.
“Building on this, we recently expanded our capabilities with the launch of cold-chain logistics, supporting temperature-controlled warehousing, cold restocking, and cold last-mile delivery.
“This has enabled businesses to scale beyond traditional core markets such as the Klang Valley and expand into previously cost-prohibitive regions, including the East Coast, supporting their growth across the full cold-chain value chain,” Zheng said.
He said the Ninja Restock offering leverages the company’s network to support a full range of shipment sizes, from small parcel deliveries to large-scale freight.
While it initially focused on smaller loads, Zheng said, Ninja Van Malaysia expanded its capabilities to include less-than-truckload and full-truckload services to meet growing customer demand for medium- and large-volume shipments.
“This allows us to support end-to-end logistics needs, ranging from individual consumer parcels to 40-foot container movements from manufacturing sites to warehouses or business locations, and has strengthened our large-model network through the expanded services launched in 2025,” he said.
Looking ahead to 2026, he said, their focus is on building upon these foundations by further strengthening their integrated logistics capabilities.
“Within Ninja Cold, we now handle over 100,000 parcels monthly and remain the only provider offering a fully unbroken B2C cold-chain experience, supporting customers as they scale new product categories such as ready-to-eat meals.”
For 2026, Zheng said, Ninja Van Malaysia’s focus is on deeper integration with customers, particularly within the industrial manufacturing segment, supported by an expanded suite of value-added services.
“In response to customer demand, we are also planning to introduce next-day delivery for less-than-truckload shipments, enabling faster and more reliable LTL solutions.
“We will continue to engage actively with the broader community through initiatives such as parcel scam awareness, recognising our responsibility as a large-scale logistics provider serving thousands of customers to help address and mitigate the risks of misuse within the delivery ecosystem,” he said.