SINGAPORE – Media OutReach Newswire – 27 October 2025 – Prepare to embark on a transcendent culinary voyage as JFOODO (Japan Food Product Overseas Promotion Center) proudly unveils the highly anticipated return of its celebrated sake campaign, themed “Discover New Harmonies with Japanese Sake.“ In collaboration with 19 of Singapore’s most distinguished dining destinations, this year’s showcase invites epicureans to indulge in 38 masterfully curated pairings that illuminate the boundless versatility of Japanese sake. From Michelin-starred artistry to bold local favourites, each pairing is a testament to sake’s ability to harmonise not only with seafood but also with a broader culinary spectrum, including meat and vegetables. This marks a bold evolution from previous editions, inviting diners to explore the compatibility of sake with a rich diversity of ingredients and traditions. Commencing on 1 November 2025, the campaign promises a nearly month-long celebration of flavour, craft, and cross-cultural resonance, offering discerning diners a rare opportunity to rediscover sake as a refined companion to global cuisine, with elegance and depth.
This year’s “Discover New Harmonies with Japanese Sake” campaign brings together 19 culinary destinations, each offering a distinct lens into the art of pairing. Among the standout participants are the Michelin-starred WHITEGRASS, where French finesse meets Japanese elegance; the genre-defying NOURI, known for its cross-cultural storytelling; the bold and convivial The Boiler Seafood Bar & Restaurant, a local favourite for Cajun-style feasts; and the refined TheSpot, where modern European cuisine is infused with Southeast Asian flair. From haute cuisine to heartwarming comfort fare, these restaurants have crafted pairings that go beyond seafood—embracing meat and vegetables—to reveal sake’s quiet brilliance across the plate. Whether you’re a seasoned connoisseur or newly curious, this campaign invites you to experience sake as a versatile companion to global gastronomy.
Where Harmony Meets Haute Cuisine: A Curated Look at Four Distinctive Culinary Collaborations
https://www.jetro.go.jp/en/jfoodo
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About JFOODO
JFOODO, which stands for The Japan Food Product Overseas Promotion Center, was established in 2017 by the Japanese government as part of the Japan External Trade Organization (JETRO). JFOODO collaborates with industry partners to showcase the quality, diversity, and authenticity of Japanese food and beverages through various campaigns and events. The mission is to enhance the export of Japanese agricultural, forestry, fishery, and food products and to brand and promote these products globally.
In Japanese, culture can be expressed as 「風土」(pronounced as “fudo”), which incidentally rhymes with “JFOODO.” The name also reflects their aspiration to increase worldwide recognition and appreciation for Japanese food, akin to how other aspects of Japanese culture have gained international acclaim. In Japanese, the kanji character「道」(read as “dō”) symbolises “the way” or “the code.” JFOODO strives to embrace and promote “the way of food” alongside Japanese culture to captivate global audiences and cultivate a deep appreciation for Japanese food and its rich heritage.
Check the official website for more information:
https://www.jetro.go.jp/en/jfoodo/
