KUALA LUMPUR: Farm’s Best Food Industries Sdn Bhd, a subsidiary of main market-listed CAB Cakaran Corporation Bhd, has concluded its participation at the iFood Expo Cultural & Food Festival 2025 and is now expanding its Omega 3 Chicken CSR Campaign nationwide to support cancer patients and their families.
The campaign, which began at iFood Expo, will run until the end of May 2026.
Under this initiative, Farm’s Best contributes RM1 for every RM25 worth of Omega 3 Chicken products purchased.
The company has set a fundraising target of RM50,000, encouraging Malaysians to join the effort and make this a meaningful, community-driven CSR programme.
Farm’s Best spokesperson Ann Cheong said the campaign reflects the company’s commitment to supporting families impacted by cancer and strengthening its role as a responsible corporate citizen.
“Cancer affects so many Malaysian families. We wanted to create a simple way for consumers to contribute, and the response has shown that Malaysians are willing to support a meaningful cause.
“Our Omega 3 Chicken has always been positioned as a healthier choice. Through this campaign, it has also become a channel for the public to support patient care, essential needs, and cancer awareness efforts,” she said in a statement.
Cheong said as part of the CAB Cakaran Group, the company want to build long-term community initiatives.
“Our goal now is to raise RM50,000 by the end of May 2026, and we encourage more Malaysians to join us in this journey.”
Following the momentum from iFood Expo, the CSR campaign is now being extended through collaborations with several retail partners, allowing more families to participate as they shop across different regions.
Farm’s Best is also working to expand the campaign’s availability to additional locations over the coming months.
All funds collected through the campaign will be channelled to the partner cancer society to support patient care, essential living needs, early detection programmes, and community education initiatives.
These areas have a direct impact on families, especially those facing the emotional and financial challenges of cancer treatment.
By extending the campaign nationwide and making contributions accessible through everyday purchases, Farm’s Best hopes to sustain public awareness and drive greater social participation throughout the campaign period.
