Albern Murty to head DiGi.Com

PETALING JAYA: Digi.Com Bhd has appointed current COO Albern Murty (pix) as its new CEO effective April 1 with the departure of Lars-Åke Norling.
"I am pleased to announce the appointment of some of Telenor Group's most experienced executives to our two biggest companies in Asia. dtac is currently in the middle of a major drive to become Thailand's leading internet provider and Lars-Åke brings all the vital competencies required to continue that journey. Albern has grown through the ranks of Digi, contributing strongly to the company's relentless customer focus and its innovative internet for all approach. As such, Lars-Åke and Albern represent the best of our leadership DNA and I'm confident that they will deliver continued growth in dtac and Digi," said Sigve Brekke, EVP and Head of Telenor Group in Asia.
Albern has spent the last 13 years in a variety of senior executive roles in Digi. In January 2014, he became the company's COO after serving as chief marketing officer for a number of years. Before Digi, his previous experience includes business and commercial management roles in Lucent Technologies across the Asian region.
Norling will be appointed CEO of dtac (Total Access Communication PCL), Telenor Group's business unit in Thailand. Telenor Group is a 49% shareholder of Digi.