Initiative Media conquers MMA 2017

INITIATIVE Media (M) Sdn Bhd recently bagged the "Agency of the Year" award at the 13th Malaysia Media Awards (MMA) after sweeping seven gold and three silvers.
The MMA 2017, themed "Beyond the Box", introduced three new awards in light of the increase in entries.
Here are the lists of winners:
2017 Malaysia Media Awards – Special Awards
Grand Prix
Agency : Initiative Media (M) Sdn Bhd
Brand : Maxis
Advertiser : Maxis Communications
Title : Maxis Transforms an act of Shopping into an act of Giving
Agency of the Year : Initiative Media (M) Sdn Bhd
Advertiser of the Year : Maxis Communication

List of Gold Winners
Cat MO1 : Video (Television/ Cinema Screen/ Multiscreen)
Gold : Initiative Media (M) Sdn Bhd
Brand : Maxis
Cat MO2 : Digital (Online/ Interactive/ Mobile)
Gold : Initiative Media (M) Sdn Bhd
Brand : Maxis
Cat MO3 : Out of Home Media/ Pos Media
Gold : Initiative Media (M) Sdn Bhd
Brand : Hotlink
Cat MO4 : ABC Audited Newspaper/ Magazines
Gold : OMD (M) Sdn Bhd
Brand : McDonald's Malaysia
Cat MO5 : Audio (Including Radio)
Gold : Initiative Media (M) Sdn Bhd
Brand : Ford
Cat MO6 : Activation/ Events
Gold : Mindshare Malaysia
Brand : Rexona
Cat MO7 : Social Media/ Influencers
Gold : Starcom Mediavest Group
Brand : Samsung
Cat S01 : Small Budget (under RM100,000), Exclude digital
Gold : Initiative Media (M) Sdn Bhd
Brand : Hotlink
Cat S02 : Digital Performance Strategy
Gold : Universal McCann
Brand : TM
Cat S03 : Creative Use of Data (New)
Gold : Initiative Media (M) Sdn Bhd
Brand : Ford
Cat S04 : Best Use of Technology (New)
Gold : Mindshare Malaysia
Brand : Rexona
Cat S05 : Campaign that Drives Commerce (New)
Gold : Initiative Media (M) Sdn Bhd
Brand : Maxis
Cat S06 : Best Use of Branded Content
Gold : Vizeum Media Service (M) S/B
Brand : Mamee Monster Biskidz
Cat S07 : Best Integrated Media Campaign
Gold : Mindshare Malaysia
Brand : Rexona