HONG KONG SAR – Media OutReach Newswire – 4 June 2025 – Blue Cross (Asia Pacific) Insurance Company Limited (”Blue Cross”) is pleased to announce today a collaboration with United Family Healthcare (”UFH”), Hong Kong Integrated Oncology Centre (”HKIOC”) and HEAL Oncology under New Frontier Group, and Zhongshan Chen Xinghai Hospital of Integrated Traditional Chinese and Western Medicine (”Chen Xinghai Hospital”). They join forces to create a premium healthcare ecosystem in the Greater Bay Area (”GBA”), providing Hong Kong customers with value-based, end-to-end cross-border healthcare services that underscore quality, accessibility, affordability and seamless connectivity.
Through this collaboration, eligible individual and group medical insurance customers of Blue Cross can directly book consultations and surgical operations across the border at UFH’s two integrated hospitals in the GBA – Shenzhen New Frontier United Family Hospital and Guangzhou United Family Hospital – as well as Zhongshan Chen Xinghai Hospital. Should a medical procedure or surgery be required after consultation, the doctor will apply for pre-treatment assessments and direct billing services, allowing customers to focus on treatment and recovery without worrying about medical expenses, and delivering a truly seamless, quality and worry-free healthcare experience.
Moreover, cancer patients can access comprehensive, one-stop diagnostic imaging and oncology treatment services at New Frontier Group’s HKIOC and HEAL Oncology. Equipped with advanced medical equipment and staffed by experienced specialists, the centres provide comprehensive services from early diagnosis to personalised treatment plans and systemic therapy. Patients may opt for cross-border cancer care through their oncology network in the GBA. Their services are patient-centric and are designed to ensure patients and their families can focus fully on treatment without distractions.
Eligible medical insurance customers may obtain a free medical consultation for cancer diagnosis. Blue Cross has established a dedicated customer service team1 to facilitate expedited cross-border medical appointments for eligible customers.
