PETALING JAYA FeedMe, a Malaysia-based restaurant software platform, today announced a US$5 million (RM20.8 million) funding round led by Integra Partners, with participation from Cento Ventures.
Southeast Asia’s restaurant sector remains constrained by outdated, disjointed point solutions that create operational silos, slow decision-making, and drive up costs.
Rising labour expenses and high failure rates further intensify the need for automation, inventory optimisation, and data-driven decision-making to protect margins and improve survival.
FeedMe said they address these challenges with an all-in-one operating system that unifies POS (point of sale), delivery integrations, e-invoicing, QR ordering, queue management, payment and financial products, accounting, kitchen display systems, HRM, inventory, AI operation tools and CRM.
Purpose-built for F&B, the FeedMe platform integrates both front- and back-of-house operations on a single stack, creating a seamless ecosystem that powers every part of a restaurant business.
“F&B operators want to focus on great food and guest experience – not on stitching together fragmented tools,” said FeedMe co-founder and CE, Squall Tan, who added that this funding accelerates their mission to become the Toast (NYSE: TOST) of Apac, embedding AI across the stack to help operators forecast demand, optimise inventory and run smarter across every outlet and channel.
The round, led by Integra Partners, comes on the back of strong growth: FeedMe now serves 11,000 merchants across Southeast Asia. It registered a revenue growth of more than 10x since 2021.
FeedMe is the first Malaysian startup selected for the inaugural Google AI Academy in Asia Pacific, a recognition of its AI-powered operating system designed to simplify, automate, and transform restaurant workflow.
FeedMe already counts leading brands such as ZUS Coffee, Christine’s Bakery, Salad Atelier, Hock Kee Kopitiam as customers, providing a strong base for regional expansion.
“FeedMe’s unified platform, rapid product velocity, and traction with regional chains position it as the next-generation leader in restaurant digitalisation,” said Jennifer Ho, partner at Integra. “We’re excited to support the team as they scale payments, AI, and financial services to thousands more merchants.”
Boon Ping Chua, partner at Cento Ventures, said: “FeedMe’s specialist focus on restaurants, coupled with its integrated payments and data-driven product roadmap, positions it to become the category-defining operating system for the region. We are proud to support Squall and the team as they scale a product-led, capital-efficient business across Southeast Asia and beyond.”
The new capital will be used strategically to accelerate FeedMe’s expansion into the Thai market, scale its engineering capacity to further enhance its AI-driven solutions, and to launch financial services that would improve access to payments and lending for merchants.
