PETALING JAYA: Kia Sales Malaysia Sdn Bhd (KSM), the local arm of South Korean multinational automobile manufacturer, is rebuilding brand trust and market confidence in the country, starting with a new pricing strategy for its product portfolio.
KSM is also establishing a loyalty programme, Kia-branded insurance and corporate incentives to demonstrate appreciation and commitment to both legacy and new customers.
“The new year marks a new beginning for Kia. We are proud to officially begin our journey of rebuilding the Kia brand through a standalone national sales company in Malaysia. We wish to assure fans that Kia is here to stay, and our priority is taking care of customers and inspiring progress through our innovative mobility solutions,” KSM president and CEO Hyung Ho Kim said in a statement.
KSM managing director Emily Lek said these first steps, which include revamping KSM’s pricing strategy to recognise loyal Kia customers and incentivise corporate purchases, are part of a concerted effort.
“KSM believes in the right pricing of our products. Buyers across Malaysia will now be able to enjoy the best vehicles suited to the market, with the most appropriate specifications and features, at competitive prices.
“We welcome both legacy and new Kia fans to our showrooms to appreciate our range of vehicles, test drive them, and be immersed in the new Kia experience,” she said.
Effective Jan 1, the entire range of the Kia Sportage and Kia Carnival model lines is right-priced, giving both models a competitive advantage in Malaysia’s SUV and MPV segments. The Kia Sportage is offered at from RM128,800.
In line with Kia’s global standards, the warranty coverage and parts replacement policy for newly purchased Kia vehicles in Malaysia will be valid for five years or 150,000km, whichever comes first.
Further enhancing customer confidence and peace of mind, KSM is implementing a 15% average price reduction on all Kia genuine spare parts.
KSM’s after-sales network is supported by a dedicated parts warehouse in Shah Alam, Selangor. The addition of this warehouse to the Kia network in Malaysia directly ensures reliability and speedy availability of spare parts, addressing concerns about after-sales lead time.
