A Malaysian street food vendor is criticised for charging RM18.90 for three lumpia, sparking debate over pricing vs quality in local eateries.
OVER the past few years, Malaysians have frequently called out food vendors selling their wares at exorbitant prices, particularly when it comes to local or regional fare.
The issue resurfaced after a popular food vendor faced backlash for pricing just three pieces of “lumpia” at RM18.90, which works out to RM6.30 per piece, as seen in a post on Threads.
Although “lumpia” originates from the Philippines, the main ingredients — meat and vegetables wrapped in spring roll skin and deep-fried until crispy — are easily accessible to Malaysians.
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According to a video attached to the post, the well-known food vendor had set up her stall near a mosque in Gombak, Kuala Lumpur.
The seller claimed that the lumpia contained two types of meat fillings, primarily chicken or beef, accompanied by buna-shimeji mushrooms, jicama (sengkuang) and some mozzarella cheese.
The rolls were also garnished with a sprinkling of Parmesan cheese and a coriander sprig, according to the video.
Last year, the same vendor, based in Perak, also faced criticism over the pricing of a simple Thai chicken and rice dish.
As the post gained traction, many users criticised the pricing, with several pointing out the relatively low cost of the ingredients used for the rolls.
“The mushrooms don’t even cost RM3 in most stores, and they’re cheaper when purchased in bulk,” one user commented.
In response to the widespread backlash, the seller posted a TikTok video justifying the pricing, emphasising the quality of the food.
“From the selection of ingredients, the preparation process, to the dishes that reach our customers, we always prioritise quality and taste.
“We also ensure that every menu item is cooked with care, maintaining freshness and the highest standards so that every customer enjoys a satisfying and high-quality dining experience each time they visit,” the post read.
