BEAUTY pageants are often criticised for their emphasis on physical appearance. From arguments of superficiality to sexism, critics claim that its existence reinforces outdated views of femininity on women and girls.
While pageants do adhere to conventional beauty standards, they also provide a platform for women to champion themselves and important causes. Mrs Earth Water International runner-up 2025 Jurisha Dheepasharni’s journey illustrates this.
Since receiving her title, the 43-year-old Selangor native has been utilising her platform to advocate for sustainability, inspiring eco-conscious living habits locally.
