Personalised tumblers have become more than just drinkware among young consumers and Singapore-based brand Sipzz is tapping into that shift with the opening of its first Malaysian flagship outlet at Paradigm Mall Petaling Jaya.
Founded in Singapore, Sipzz positions itself at the intersection of hydration, design and self-expression, targeting young adults and Gen Z consumers who see everyday items as extensions of personal style. Its Malaysian debut marks the brand’s first offline retail presence in the country, following growing demand through online platforms.
At the Paradigm Mall Petaling Jaya outlet, customers can explore Sipzz’s full range of tumblers and coffee cups, many of which come in pastel colour palettes and rounded silhouettes. One of the store’s key draws is its personalisation service, which allows customers to engrave their names onto selected tumblers and choose colours that reflect their preferences.
Sipzz tumblers are made from 304 food-grade stainless steel, a material commonly used in drinkware for its durability and ability to retain temperature. Selected products, including the H20 Medium and H20 Large series, are SGS-certified.
Sipzz Malaysia marketing manager Catherine Soo said the brand’s focus in its early stages is on building a loyal customer base rather than rapid expansion.
“We want to encourage repeat customers and build a community around Sipzz. We see this as more than just selling tumblers. It is about creating a habit and a connection,” she said.
Soo added that community engagement will play a larger role in the brand’s plans towards the end of the year including organising workshops, pop-up events as well as introducing new product developments with more design-focused elements.
In a market crowded with hydration products, Sipzz aims to stand out through customisation and seasonal design drops as personalisation is one of the brand’s strongest differentiators.
“Our use of 304 stainless steel, personalised engravings and custom design options are what set us apart. Customers can mix and match colours and designs according to their own tastes, which makes each piece feel unique,” she said.
Sipzz also plans to introduce seasonal designs throughout the year, including collections tied to festive periods and customers can keep a lookout for an upcoming exclusive Chinese New Year designs.
The flagship outlet opening coincides with the launch of two limited-edition collections, the Spring Collection and the Mew Mew Collection. The Spring Collection features soft, playful colour combinations inspired by the season, while the Mew Mew Collection leans into cute and character-driven designs. Both collections are available in limited quantities.
Sipzz’s appeal lies in its understanding of how younger consumers approach everyday wellness. Hydration, once seen as a basic health necessity, has become part of a broader lifestyle conversation, particularly among Gen Z. Customisable tumblers have gained popularity not only for their functionality but also for their shareable and personal nature, often appearing in social media content.
Soo said Sipzz was created to make hydration feel more approachable and enjoyable.
“When drinking water feels fun and personal, people naturally do it more. Our goal is to make healthy habits easier and part of everyday life,” she said.
Beyond the Paradigm Mall Petaling Jaya outlet, Sipzz is planning to expand its retail footprint in Malaysia. Upcoming concept outlets are slated for Paradigm Mall Johor Bahru, Sungai Wang Plaza, 1st Avenue Penang, Komtar JBCC and Sunway Square in the first quarter of 2026. The brand is also available through store-in-store locations and online platforms, including Shopee and TikTok Shop.
Prices range from RM49.90 for coffee cups to RM149.90 for larger bottles, positioning the brand within an accessible price bracket for students and working adults.
The Sipzz flagship outlet opening runs until today, featuring live engraving services, product previews and in-store activities. For Sipzz, the Malaysian launch represents an opportunity to build long-term relationships with customers who value both function and individuality in their everyday essentials.
