OFFERING customers an interactive and unique shopping experience, 7-Eleven and Pepsi recently launched the first ever 7-Eleven x Pepsi Concept Store in Malaysia. Unlike regular convenience marts, this concept store located at DA Square at Damansara Avenue not only showcases the beverage brand, but also seeks to provide a unique and convenient experience through attractive in-store activities and a wider offering, to elevate everyday shopping experiences.
“Inspired by Pepsi’s brand spirit, we have adopted a bold attitude to experiment and create new experiences that our customers will thoroughly enjoy. Whether it is coming up with limited-edition cans or creating a collection inspired by pop culture such as the Pepsi X BLACKPINK campaign,” said Khalid Alvi, Chief Executive Officer – Malaysia, Singapore and Brunei of Etika Holdings Sdn. Bhd.
“Our partnership with 7-Eleven is an extension of Pepsi’s BOLD and innovative attitude as we bring new in-store experiences for customers in Malaysia. With the launch of this unique 7-Eleven x Pepsi Concept Store, customers will be able to enjoy some of our new offerings, personalised experiences and even shop for exciting Pepsi merchandise and fan collection pieces that will redefine their shopping experiences,” added Khalid.
Stepping foot inside the 7-Eleven x Pepsi Concept Store, customers will be able to experience several interactive activities such as floor projections, infinity mirrors, their favourite BLACKPINK music in the background, interactive pong games and a neon photo area in true millennial fashion to spice up their Instagram feed. Customers will also be able to try some great new snacks at the store’s Lay’s corner, a flavourful wall of crisps from across the globe.
In addition, the 7-Eleven x Pepsi Concept Store will also have a café area where customers can relax with their favourite Pepsi products and 7-Eleven’s extensive ready-to-eat meals and snacks.
“As the No.1 convenience store chain in the country, 7-Eleven is proud to be partnering with Pepsi as we bring to life our first, of which there are more to come, experiential concept store catering to the needs of our younger and trend-conscious customers. Through this collaboration, we will further strengthen our position as the undisputed leading one-stop convenience brand as we continuously seek innovative and fun ways to enhance our customer’s shopping experience with us,” said Wong Wai Keong, Co-Chief Executive Officer of 7-Eleven Malaysia.
“Our maiden concept store with Pepsi not only provides a one of a kind experience to visitors but also allows us to showcase our wider and improved range of fresh food and beverages. We have delectable onigiris, freshly made chilled sandwiches and other ready-to-eat meals. A wide assortment of packaged bakery and our ever popular skewered snacks, aptly named “Cocoks” that even comes with a selection of dipping sauces. For our beverage selections, the choices are extensive and include our evergreen Slurpee, freshly made to order bean to cup brews and a selection of premium craft beers. ” added Wong.
