Malaysian coating brand Smart Paints partners with badminton duo Goh Sze Fei and Nur Izzuddin for 2026
MALAYSIAN coating manufacturer Smart Paints has announced a brand ambassador partnership with national badminton stars Goh Sze Fei and Nur Izzuddin for 2026.
The advanced coating solutions company revealed the collaboration on December 18, positioning the partnership as a celebration of Malaysian excellence and local talent on the global stage.
Goh and Nur Izzuddin have established themselves as one of Malaysia’s premier men’s doubles badminton pairs, earning recognition for their speed, tactical prowess, and competitive resilience in international tournaments.
According to Smart Paints, the athletes’ commitment to discipline and performance excellence mirrors the company’s own values of innovation, durability, and smart technology integration in coating solutions.
“We are honoured to welcome Goh Sze Fei and Nur Izzuddin into the Smart Paints family. Their commitment to excellence and continuous improvement reflects exactly what Smart Paints stands for,” said Mr Goh Chye Hin, SAC Executive Director at Smart Paints.
Supporting Local Champions
The partnership represents Smart Paints’ broader commitment to supporting Malaysian athletes and promoting local success stories. The company emphasized that the collaboration aims to demonstrate how Malaysian innovation and homegrown talent can achieve world-class results when given proper support.
Throughout 2026, both badminton players will participate in various marketing campaigns, brand initiatives, and promotional events designed to amplify Smart Paints’ message of national pride and shared growth.
About the Company
Smart Paints positions itself as a next-generation paint and coatings manufacturer focused on high-performance, environmentally conscious solutions for residential, commercial, and industrial applications.
The company leverages advanced material science and smart formulation technology to deliver products designed for superior protection, durability, and efficiency in demanding environments.
With a strong emphasis on research and development, Smart Paints continues to innovate while maintaining quality standards and reliability across its product range.
For more information about Smart Paints and the brand ambassador partnership, contact JS Goh, Director of Smart Paints Manufacturing Sdn Bhd, at j.s.goh@smart-paints.com or +60 16-715 8185.
