In the name of raising awareness to prevent animal cruelty, home-grown beauty brand, Lip & Co has collaborated with Miss World Malaysia 2009 and SPCA ambassador Thanuja Ananthan to release two limited-edition Cruelty-free Kisses lip kits.

Central to this collaboration is the unfaltering devotion to protect defenceless stray animals against animal cruelty.

Thanuja commented: “With animal abuse on the rise and to raise awareness for our stray animals, Lip & Co has created two limited edition lip kits where women can look beautiful from day to night while helping our fur babies at the SPCA Malaysia and on the streets live a cruelty-free life.”

The limited-edition Cruelty-free Kisses lip kits (Red Carpet Duo and Girl Next Door) includes one unit of Lip & Co’s latest innovation, the Lip Topper and one Ulti-Matte Liquid Lip Cream.

The lip gloss, otherwise known as the Lip Topper and available in Angelic shade, acts as a luminiser that can be used separately or together with a lip colour.

It contains holographic particles to magically brighten and enhance your pout for an effortless iridescent dimension.

Enhanced with mood pigment technology, it reacts to the lip’s unique chemistry, creating a long-lasting, naturally flushed rosy pink look.

Ulti-Matte Liquid Lip Cream – available in Red Carpet and Bye Felicia shades – is highly-pigmented and glides on creamy but mattifies into the most excellent bold colour and feels truly weightless on the lips.

It is infused with raspberry seed, sunflower seed oil, vitamin E and shea butter to offer a boost of hydration and nourishment for the lips.

Only 200 sets of the lip kits are available at RM129.

Lip & Co x Thanuja collection is available in-store at Play Up Advance outlets in Fahrenheit 88 and Berjaya Times Square, Lip & Co partner stores around Klang Valley as well as online at lipandco.com.