Tag: New Balance

New Balance has officially opened its first-ever Run Hub in Southeast Asia at Suria KLCC, Kuala Lumpur — a landmark space dedicated to running, community, and connection. Inspired by the success of its Run Hubs in Japan and China, the KLCC edition brings the same runner-focused concept to the region, blending performance, accessibility, and community spirit. According to Brittany Melrose, Regional Head of Running & Sports Marketing for New Balance, the Run Hub aims to be “a beacon for runners of all levels,” fostering passion and inclusivity within Malaysia’s vibrant running scene. The Run Hub offers runners a complete experience — from storing belongings before a run to testing New Balance performance shoes around KLCC Park. Inside, a 3D foot scanning station provides detailed insights and shoe recommendations tailored to each runner’s stride. The open, welcoming design encourages flow between preparation and interaction, reinforcing New Balance’s belief that running is as much about people as performance.