HONG KONG SAR – Media OutReach Newswire – 14 November 2024 – The Hong Kong Tourism Board proudly announces that this year’s Wine & Dine Festival attracted 155,000 Hong Kong residents and tourists. The Taste France pavilion was a major highlight, drawing crowds thanks to its engaging booth partners, dynamic activities, and a dedicated area for tastings and discussions.
We are thrilled to share outstanding results from our recent social media initiatives, particularly highlighting our 4 collaborations with Hong Kong social media influencers and our “Taste France” ad campaign achieving remarkable visibility reaching over 670,000 users. Taste France, a brand launched by The French Ministry of Agriculture and Food of France in 2020, aims to allow more people to experience food and beverage of French origin across the globe. Through its events and platforms, it conveys the full range of advantages of France’s culinary heritage: tremendous know-how in agriculture, agri-food, and gastronomy; high health, safety, and environmental standards, and the talent for innovation of French firms.
Over the five-day event, the Taste France pavilion welcomed attendees to explore a range of enticing food and beverage booths. Visitors enjoyed delectable savoury and sweet crêpes Bretonne from La Creperie, high-quality French grocery items from Bon Eat O—featuring their festival bestseller, escargots (snails), and exquisite fish soup along with products from the South of France by Azaïs-Polito. Guests also savoured the newly launched sparkling Evian water, delicious raclette from Monsieur Chatté, and an assortment of French wines, sake, spirits from Wine To Love, and cheese platters at the Ile de France booth.
