LONDON, UK / SINGAPORE – Media OutReach Newswire – 3 December 2024 – Chelsea Football Club, in collaboration with presenting partner The Ascott Limited (Ascott), brought The Blues to Singapore this past weekend, hosting the club’s first edition of The Famous CFC in Southeast Asia.
Held over the weekend of 30 November and 1 December, the Singapore edition of The Famous CFC brought together hundreds of passionate Chelsea fans to celebrate the club’s legacy and passion. Anchored at lyf Funan Singapore, with additional activities at The Robertson House by The Crest Collection and Ascott Orchard Singapore, the two-day festivities featured football coaching clinics, a watch party for Chelsea’s match against Aston Villa, and exclusive meet-and-greet opportunities with Chelsea legend Gianfranco Zola. As Chelsea’s Official Global Hotels Partner and the presenting partner of The Famous CFC in Singapore, Ascott played a key role in bringing the event to life, showcasing its continued commitment to delivering exceptional experiences for Chelsea’s fans and Ascott Star Rewards members.
Gianfranco Zola said: “What a privilege it has been to be a part of The Famous CFC in Singapore! I thoroughly enjoyed my stay at The Robertson House by The Crest Collection, as well as my visits to lyf Funan Singapore and Ascott Orchard Singapore. It was a pleasure to meet so many of Chelsea’s passionate fans here. The enthusiasm and energy from them all has been amazing, and it is truly special to connect with so many supporters face-to-face. I am immensely grateful for the opportunity to share unforgettable moments with them.”
He added “The weekend was capped off with a dominant performance from Chelsea against Aston Villa. I recently spent time with Cole Palmer and saw first-hand what an unbelievable talent he is. His goal and performance against Aston Villa was top quality and there is no doubt in my mind he has the tools to be one of the best players in the world in the near future. What a signing he has proven to be for Chelsea!”
Casper Stylsvig, Chelsea’s Chief Revenue Officer, said: “The Singapore edition of The Famous CFC was a tremendous success, and we are delighted to have had the opportunity to reconnect with our passionate fanbase in Southeast Asia, thanks to our friends at Ascott. It was truly inspiring to see the unwavering dedication of our supporters. We are very proud of our partnership with Ascott, and the experience we have delivered for both our fans and Ascott Star Rewards members.”
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “As Chelsea’s Official Global Hotels Partner, Ascott is proud to continue providing the club’s supporters and Ascott Star Rewards members with exclusive and immersive experiences that go beyond just the stay. From football clinics conducted by Chelsea coaches and an intimate fireside chat with club legend Gianfranco Zola, to curated pre-match F&B hospitality and watching the Blues in action alongside Zola himself; every detail throughout The Famous CFC in Singapore reflects Ascott’s dedication to seamlessly blend hospitality, entertainment and sports to deliver an unforgettable event, reinforcing our commitment to ensure guests ‘Stay Rewarded’ with exceptional experiences. Building on this momentum, Ascott is excited to already be working on bringing The Famous CFC to other cities in 2025, further strengthening our connection with Chelsea’s global fanbase. We look forward to creating more extraordinary experiences for fans and Ascott Star Rewards members worldwide, to live their unlimited passion for the club they love.”
“Ascott is also looking forward to the rebranding of the two stadium hotels, currently operating as Stamford Bridge Hotel London, to lyf by the second half of 2025. The lyf brand, with its experience-led, social living concept, aligns perfectly with the spirit of Chelsea and the dynamic energy of Stamford Bridge. Offering more than just a place to stay, lyf will deliver an immersive experience that reflects Chelsea’s strong sense of community, passion and excellence. Whether guests are visiting for a match or immersing themselves in the club’s legendary legacy, we are confident this new lyf property will provide a truly remarkable experience,“ she added.
Highlights from The Famous CFC – Singapore Edition
The Singapore edition of The Famous CFC kicked off on Saturday, 30 November, with a series of football coaching clinics at The Ark futsal court in Funan, led by coaches from Chelsea FC. Reflecting The Famous CFC’s commitment to supporting local communities, the clinics hosted participants from SportCares, the philanthropic arm of Sport Singapore, and the Singapore Disability Sports Council. Chelsea legend Gianfranco Zola made a special appearance, engaging with the beneficiaries and sharing inspiring words with the young players.
