EACH year, alloy wheels with new designs are introduced on new car models or as updates for existing models. The designs are varied, some purely aesthetic while others have functional features to improve cooling of the brakes or aerodynamic efficiency, especially for electric vehicles.
For original equipment wheels, ie those installed at the factory by the carmakers, the designs are usually done in-house (although there may be times when specialised wheels are provided by suppliers). This is just another part of the work at the design department and often, the designers are on the look out for new ideas and inspiration.
But where to find untapped sources of inspiration when it comes to designing wheels? This is where Audi’s design department is leveraging artificial intelligence (AI), a goal the German carmaker has set itself on its way to becoming a data-driven company.
