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Feytech-Ruitai joint venture launches vehicle seat factory in Subang Jaya

PETALING JAYA: FTRT Autoparts Sdn Bhd, a joint venture between Feytech Holdings Bhd and Wuhu Ruitai Auto Parts Co Ltd, has launched its automotive seat manufacturing facility in Subang Jaya, Selangor.


The new facility has a total built-up area of about 81,980 square feet.
FTRT is dedicated to the design, manufacturing, and assembly of automotive seat components and parts, primarily supporting the localisation needs of Chery and Jetour automotive brands, as well as other original equipment manufacturers (OEM) in the region.


The factory launching ceremony last Friday was officiated by Malaysian Investment Development Authority CEO Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid alongside Chery Automobile Co Ltd vice-president Wang Ting; FHB CEO Connie Go and Ruitai general manager Liu Chun Ping.


With an initial investment of about RM10 million, the facility supports the localisation of current and future vehicle programmes. As production ramps up over the next five years – particularly with Chery Group’s expansion in Lembah Beringin – the facility is expected to create around 300 positions.


At full capacity, FTRT’s current plant will produce about 36,000 vehicle sets per year, with output also targeted for regional export through FTRT’s OEM customers.


Sikh Shamsul highlighted that FTRT’s launch is timely, aligning with the electrification and digitalisation trends driving industry transformation under the National Automotive Policy and the New Industrial Master Plan 2030.


He said FTRT, which combines Malaysian insight with international technology leadership, is well positioned to drive technology transfer and deeper localisation.


He noted that automotive seats are an essential component under the government’s forthcoming New Customised Mechanism Incentive Framework, enabling FTRT to support OEM, particularly Chery and Jetour, in achieving higher localisation scores.


Go said: “Our journey to this moment was filled with challenges, from coordination across borders to aligning technologies and timelines. But through teamwork, determination, and strong partnership, we are here today. This plant represents new opportunities. It positions FTRT to support the localisation of key automotive seat components for Chery and Jetour in Malaysia, while giving us a platform to grow into regional markets as demand for higher-value components increases.”


Meanwhile, Ting described the establishment of FTRT as an important milestone in the group’s global components strategy and a deepening of cooperation between China and Malaysia.


“FTRT reflects the shared vision of our group and our Malaysian partner. Our goal is to build an innovative and sustainable business ecosystem, bringing advanced technology and management expertise to Malaysia,” he said.


Ting outlined the joint venture’s focus to become a model of localised operations rooted in Malaysia and committed to local talent, and to serve as a benchmark of win–win cooperation.


The FTRT facility houses two automated assembly lines for automotive seats, designed to meet the stringent quality and safety requirements of global automotive brands. The facility is initially focused on Chery and Jetour models assembled in Malaysia, with the flexibility to support additional OEM programmes.


In line with its commitment to operational excellence, the factory is targetting IATF 16949 certification over the coming phases, reinforcing its role as a trusted supplier within regional supply chains.

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