The Bukit Bintang Star-Lit Street Festival this weekend will launch Visit Malaysia Year 2026 with live music, food and cultural performances in the city centre.
KUALA LUMPUR: The Visit Malaysia Year 2026 (VM2026) campaign will launch this weekend with the Bukit Bintang Star-Lit Street Festival.
The two-day event will transform the iconic city centre into a vibrant showcase of culture, creativity and night-time tourism from noon on January 3 until midnight.
Held outside Plaza Low Yat, it will feature live music, cultural performances, creative arts, street food and immersive experiences.
Tourism Malaysia chairman Datuk Manoharan Periasamy said the festival provides tourists with opportunities to actively engage in cultural programmes rather than merely sightseeing.
“Bukit Bintang is one of the country’s most popular destinations for both foreign and domestic tourists,” he said at a press conference.
“Visitors often ask what else there is to do in Kuala Lumpur besides visiting the Twin Towers and other landmarks.”
He added that the festival offers the perfect opportunity to showcase the country’s culture, creativity and vibrancy.
The event is organised by Sage Legacy Sdn Bhd and managed by E-Plus Entertainment Productions (M) Sdn Bhd, with redONE Mobile as partner.
It is supported by Kuala Lumpur City Hall (DBKL) and several local tourism and community associations, with Plaza Low Yat as the venue partner.
