Let’s cook and redeem kitchen appliances with Maggi Gong Xi Ria
MAGGI ushers in the New Year through tasty recipes and spreads the spirit of the Festive Season with Lion Dance performances across Malaysia.
PETALING JAYA, Malaysia: Chinese New Year (CNY) is about reuniting with family and friends, enjoying good food, getting blessed by lion dances, celebrating traditions and creating new memories.
To celebrate the spirit of CNY, MAGGI launched a Gong Xi Ria campaign where shoppers can redeem essential kitchen appliances just by collecting points with every MAGGI product purchased.
Encouraging consumers to cook for their families during this festive season, MAGGI's Gong Xi Ria Jom Masak dan Tebus (Let's Cook and Redeem) campaign enables shoppers to purchase MAGGI products, collect points and redeem household appliances like electric kettle, rice cookers and kitchen blenders.
From 1st December 2016 to 28th of February 2017 all consumers need to do is pick up MAGGI products, cook delicious home-cooked meals for their families, fill in the redemption form, send it to MAGGI and visit any Senheng Electrics outlet nationwide to redeem their appliances.
Cooking for their family this Chinese New Year is now even more rewarding as they get to score new appliances to kick-start their new year, apart from putting joy in their family and friends' faces through scrumptious dishes.
Preparing festive dishes during Chinese New Year is an important tradition but can be challenging for many cooks. Having to tailor dishes to meet the different discerning taste preferences at home is not always an easy task.
This festive season, MAGGI can be your ally in preparing these home cooked festive dishes. MAGGI has created an assortment of Chinese New Year recipes inspired by the year of the Fire Rooster.
These recipes are full of delicious flavours and aroma from fresh ingredients that promise to 'wow' family and friends during reunion dinners and festive get-togethers.
Complete recipes can be accessed on MAGGI's official website: www.maggi.com.my
In addition, no Chinese New Year is complete without the traditional ‘lion dance’ performances to bring in the festive cheer. MAGGI will be hosting traditional ‘lion dance’ performances in over 300 outlets across Malaysia.
For more information on Let's Cook and Redeem and to get access to more Chinese New Year inspired recipes, visit MAGGI's official website at https://www.maggi.com.my/cny2017 and stay tuned to their social pages for updates on various recipes and products.