Breaking away

11 Oct 2017 / 14:49 H.

SINCE the invention of the original blue jean in 1873 – the 501® – Levi’s® has built quality men’s jeans with comfort and durability in a wide range of fits for all body types and lifestyles.
The first Taper jean was introduced in 1964 and broke away from the customary straight fitting 501® of the time, attributing jeans as not only a workwear staple, but a fashion statement. With the release of two taper fits in 2017 – the 502™ Regular Taper and 512™ Slim Taper – Levi’s® continues to focus on the taper as the essential style he needs now.
Along with the continued success of the other fan-favourite the 501® T (Taper), Levi’s® has a range of taper fits for every mood, style and body type.

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