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Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028
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Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028

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•Refreshes user interface and boosts personalisation on ASR mobile app to enhance ease of use

•Expands booking capabilities of GenAI-powered chatbot on discoversasr.com to make online direct bookings more seamless

•Develops predictive AI travel recommendation engine for ASR members to simplify travel planning process

•Elevates perks for ASR members to gain exclusive access to iconic events and experiences

SINGAPORE – Media OutReach Newswire – 1 April 2025 – The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), is celebrating the sixth anniversary of its loyalty programme, Ascott Star Rewards (ASR), with feature enhancements aimed at further enriching the travel experience for its growing base of loyal members. In 2024, ASR membership grew by over 40% to surpass five million. Ascott is setting a target to treble the number of ASR members to at least 15 million by 2028.

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