Shopee Live and Shopee Video emerge as trusted growth channels for local sellers, driving over 1.3 billion views throughout the sale
KUALA LUMPUR, MALAYSIA – Media Out Reach Newswire – 13 November 2025 – Local entrepreneurs across Malaysia achieved up to 14X more orders during the Shopee 11.11 Big Sale, as sellers embraced content-led commerce through livestreams, short videos, and affiliate collaborations to boost visibility and connect with shoppers more meaningfully.
The results underscore how Malaysia’s micro, small, and medium enterprises (MSMEs) and homegrown brands are turning to Shopee as their trusted platform to help them adapt to a content-driven retail landscape, where creativity and authentic storytelling are fast becoming competitive advantages.
Shopee Live and Shopee Video drive orders
Interactive content is reshaping how Malaysians discover and shop online. Sellers who leveraged Shopee Live and Shopee Video saw up to 26X more orders compared to a normal day, underscoring the power of engaging, story-driven content in converting viewers into buyers.
Through Shopee Live, Khairulaming was able to achieve record sales during 11.11. “Alhamdulillah, I’m grateful that we reached RM1 million in sales during our livestream on Shopee for 11.11. This achievement was made possible through the incredible support from those that tuned in during the livestream and Shopee’s continued efforts to uplift local sellers like myself,” he shared.
Shopee’s 11.11 Big Sale brand ambassador Dato’ Sri Aliff Syukri, co-founder of Papa Terlajak Laris, also saw strong results. “Seeing our orders and sales grow 6X more this 11.11 compared to the previous campaign is truly inspiring. Shopee Video helped us reach more viewers and turn that visibility into real results. I’m proud to stand with Shopee as their Brand Ambassador in driving this growth,” said Dato’ Sri Aliff Syukri, who runs the business with his wife, Datin Sri Nur Shahida.
Shopee’s Affiliate Programme further amplified seller success by connecting them with content creators who promote products through authentic storytelling. Local sellers working with affiliate creators recorded 7X more orders via Shopee Video and 6X more orders via Shopee Live.
Lagi Murah supports local seller competitiveness
Complementing the rise of content-driven commerce, Shopee’s Lagi Murah initiatives delivered greater affordability and value to Malaysian shoppers. Collectively, shoppers saved RM685 million through platform-wide vouchers and promotions, including RM170 million from livestream and video deals alone.
This synergy of engaging content, affordability, and accessibility continues to position Shopee as a trusted growth partner for local businesses.
Malaysian brands take the spotlight
This year’s 11.11 campaign saw over 1.3 billion views across Shopee Live and Shopee Video, giving local sellers and brands unprecedented visibility and exposure. Many reported significant increases in store followers and repeat buyers after using Shopee’s content tools.
Zeke Store, a local fashion brand specialising in men’s fashion, credited Shopee Video for its growth. “Shopee Video was instrumental in our 11.11 growth. The added visibility helped more shoppers discover our products, leading to a 130% increase in orders during the sale,” said Mr Sao, Operations Manager at Zeke Store.
Home & Living emerged as the best-selling category, followed by Health & Beauty and Automotive, reflecting the diversity and strength of Malaysia’s digital marketplace.
Building the next generation of Malaysian digital entrepreneurs
Shopee continues to empower Malaysian entrepreneurs through accessible tools, training, and innovation. Tools like Shopee Live and Shopee Videoequip sellers to tell their stories, build communities, and grow sustainably through content and commerce.
“At Shopee, we’re seeing Malaysian sellers unlock new growth by combining creativity with technology,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “Tools like Shopee Live and Shopee Video give every entrepreneur, no matter the size of their business, the opportunity to be discovered, trusted, and supported by customers who value authenticity and affordability. Our goal is to keep enabling that connection and growth across the Shopee ecosystem.”
