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Digital race reshaping Malaysia’s RM158 billion SME market

SMEs are powering Malaysia’s digital transformation, reshaping business and driving growth. As the nation edges closer to becoming a fully cashless society, the shift towards digital payments becomes a necessary evolution.


This year, digital transactions have seen growth, signalling not just changing consumer habits but an evolution in how commerce happens across the country.


The surge in electronic money usage reflects a growing confidence in digital platforms, marking a pivotal moment where technology and commerce intersect to create new opportunities.


This shift says a lot about how Malaysians are changing their habits and expectations, and how the entire financial world is evolving along with them.


For Malaysia’s extensive SME sector, which represents 96.1% of all businesses, this digital evolution presents an opportunity within a RM158 billion wholesale and retail trade market. Digital transformation empowers entrepreneurs to tap into a growing, modern economy, ensuring they remain relevant and competitive as consumer behaviour continues to evolve.


This digital evolution is also about laying the groundwork for a more inclusive, sustainable economic future. Digital footprints, such as verifiable sales and cash flow records, are opening doors to formal credit, investment, and growth opportunities previously out of reach for many businesses.


By embracing digital tools, SMEs are not only streamlining their operations but also aligning with Malaysia’s broader vision of a fully cashless economy.
But what exactly is driving this transformation?

Moving from cash to convenience
One of the most important enablers of Malaysia’s digital transition has been the widespread adoption of QR payment systems like DuitNow QR. The government’s push to promote cashless payments, particularly in local markets and small retail outlets where cash has long been king, is making a tangible difference. Thanks to initiatives like these, the shift to digital payments is no longer an abstract idea. This is happening in neighborhoods, at street markets, and in family-run businesses across the country.


For micro-businesses, which have often relied on cash due to its simplicity, digital payments offer a clear path forward. The advantages are immediate and tangible with faster transactions, improved security, and greater financial transparency.

Merchants who adopt digital solutions are gaining access to a broader, tech-savvy customer base, particularly as popular e-wallets become more prevalent.


As consumers increasingly embrace digital payments, Malaysian businesses must be ready to embrace the future, and adopt the right tools to support them in this journey.

Bridging the B2B gap
While the consumer landscape for digital payments in Malaysia is rapidly advancing, the business-to-business (B2B) space still holds untapped potential. Many SMEs have yet to fully integrate digital tools into their operations, especially when it comes to managing supplier payments and essential back-end processes. This gap reflects the challenges deeply embedded in the corporate payment ecosystem where large checks, outdated systems, and manual processes still dominate supply chains.


This challenge isn’t limited to large corporations. For most SMEs, the bulk of operating expenses, from supplier payments to utilities, are B2B transactions. Digitising these flows is essential for SMEs to unlock end-to-end operational efficiency and realize meaningful cost savings.


The answer goes beyond new regulations. It requires enterprise-grade infrastructure built for simplicity and accessibility. SMEs need solutions that tackle their primary pain points: slow settlements, high transaction fees, and complex integration demands.


Central to this is a transparent “Pay-Per-Transaction” pricing model that eliminates hidden fees, rentals, or maintenance charges. This approach transforms the financial risk profile for cash-sensitive SMEs, empowering them to embrace digital tools confidently without the worry of ongoing overheads.


Nonetheless, practical obstacles remain. In rural Malaysia, internet connectivity is still patchy. Many business owners remain cautious about new technologies and wary of unforeseen costs.


To overcome these, payment platforms must prioritise user-friendly, jargon-free interfaces combined with robust security. Simple features like audio-confirmation devices (soundboxes) help build trust by providing instant audio proof of transactions, reducing errors, and speeding up business operations.


Supported by strong regulatory frameworks, such as Bank Negara Malaysia’s initiatives ensuring safe, reliable merchant payment systems, the private sector is actively working to make digital payments accessible and advantageous for all merchants.

From transactions to insights
As Malaysia continues to embrace digital transactions, it’s important to remember that the goal isn’t just to replace cash, it’s to shift the default method of payment to one that’s trusted, secure, and accessible. Beyond simply accepting digital payments, SMEs have an incredible opportunity to leverage this data for deeper business insights.


Through digital payments, businesses can access a wealth of real-time data that can inform inventory management, sales forecasting, and financial decision-making. This data-driven approach offers SMEs the tools they need to evaluate their financial health, improve cash flow management, and make informed decisions about future growth. The potential for Malaysian SMEs to harness this information is vast and it’s key to unlocking long-term success in the digital economy.


By embracing the digital revolution, Malaysia’s SMEs are positioning themselves for a future of greater efficiency, security, and opportunity.

This article is contributed by HitPay CEO and co-founder Aditya Haripurkar.

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