THE Isuzu Elf lorry upholds its No. 1 position in the Light Duty segment in Malaysia, according to the 2019 overall sales figures recently released by the Malaysian Automotive Association (MAA).
Despite market uncertainties, this milestone marks the 10th year that the Elf has successfully maintained its position as a firm favourite since 2009.
The Elf has managed to secure its No. 1 spot by ending 2019 with sales of 4,759 units, through the introduction of its latest ‘Smoother’ automated manual transmission (AMT) variants.
AMT offer the full benefits of automatic transmission but with the reliability and low running cost similar to manual transmissions, aside from providing greater fuel savings.
Isuzu Malaysia Sdn Bhd CEO Koji Nakamura thanked the company’s business partners, commercial customers, staff and dealers for making the Elf as the No. 1 preferred Light Duty truck for the 10th consecutive year in Malaysia.
He also stated that Isuzu Malaysia’s continuous success and growth is partly due to services rendered by the Aftersales Division, exceeding expectations in 2019 through its high vehicle intake numbers and spare parts sales revenue.
For 2020, Isuzu Malaysia will strive to maintain its position as the leading commercial vehicle company in the country, while envisioning a target of achieving sales of more than 5,000 units through a wider range of attractive models and features to suit local business needs.
Also, in line with the government’s firm intention on the widespread use of B20 bio-diesel, Isuzu Malaysia’s full model range, including commercial vehicles with Euro-2 and Euro-3 engines, is ready to meet such requirements once the implementation exercise begins.
