The Ministry of Rural and Regional Development has identified five key focus areas, the 5Ps, to guide sustainable and people-centric rural programmes.
PUTRAJAYA: The Ministry of Rural and Regional Development (KKDW) has outlined five key focus areas to guide its rural development programmes this year.
Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi said the ‘5Ps’ framework consists of People, Place, Productivity, Prosperity and Prophetic.
He stated that rural development must begin with the empowerment of human capital under the ‘People’ focus.
“Rural youth should not continue to inherit limitations but instead be afforded wide-ranging opportunities,” said Ahmad Zahid, who is also the KKDW minister.
He was speaking at the ministry’s 2026 New Year Message event.
The ‘Place’ focus views rural areas as new national growth clusters through investment hub development.
‘Productivity’ aims to ensure stable income by scaling up rural entrepreneurs, while ‘Prosperity’ emphasises community well-being.
The final focus, ‘Prophetic’, is grounded in the leadership values of Prophet Muhammad as guidance.
“Insya-Allah, when the 5P framework is implemented… rural development will not be measured solely by figures and reports,” he said.
He added that development must be managed with a corporate mindset to ensure value from every ringgit spent.
A strategic thinking platform will be established as a rural think tank to guide evidence-based policies.
The ministry will also document rural development achievements via journals and reports for public reference.
Separately, Ahmad Zahid announced Malaysia will observe World Rural Development Day on July 6.
He said the observance should promote community innovation, rural digitalisation and entrepreneurship development.
