The Domestic Trade Ministry rolls out Ops Kesan 5.0 to monitor prices and prevent profiteering following the civil service salary adjustment.
PUTRAJAYA: The Domestic Trade and Cost of Living Ministry (KPDN) has launched Ops Kesan 5.0 to monitor and curb profiteering activities.
The operation began on Jan 1, following the implementation of the civil service salary adjustment under Phase 2 of the Public Service Remuneration System (SSPA).
KPDN enforcement director-general Datuk Azman Adam said the operation aims to expose parties that increase prices to reap excessive profits.
Those found guilty may be fined up to RM100,000 or jailed for up to three years, while companies may be fined up to RM500,000 upon conviction.
Azman revealed that the operation relies on five key approaches.
The first is a price and service charge data collection process that began on July 1 last year.
This data will be used to compare prices before and after the SSPA implementation.
Daily price collection data for 316 items will also be used to monitor any price movements.
The third approach is to strengthen cooperation with relevant government agencies and encourage public participation.
This is in line with the KITA GEMPUR movement to eradicate manipulation and leakages.
The fourth approach involves setting standard operating procedures for managing complaints.
Enforcement follow-up actions must be carried out within 24 hours from the time a complaint is received.
The fifth approach is to provide multiple complaint channels for the public.
These include WhatsApp 019-848 8000 and the KPDN e-Complaint Portal.
Other channels are the Call Centre at 1-800-886-800 and the Ez ADU KPDN mobile application.
