PETALING JAYA: After quitting his corporate job, Justin Cheah decided to join an NGO, Kechara Soup Kitchen (KSK). But little did he know that he would end up as its marketing director.
Cheah said he took the job after being inspired by the vision of KSK’s founder, Tsem Rinpoche.
“Rinpoche’s vision is to improve the lives of the homeless by building a centre where they can live off the streets.
“I was inspired and felt KSK is the right NGO to join as it gives free food and provides other assistance to help the homeless.”
Cheah said joining KSK has added meaning to his life as he shares core values and beliefs that align with its mission and goals.
“I was working in a foreign bank before quitting to run my own business. I found out about KSK in 2007 and volunteered for about a year before eventually becoming their first full-time staff.
“A lot of my friends also believe that I have found my true calling. I see myself being able to spend the rest of my life living meaningfully and waking up each morning knowing that I can do something to benefit the community.”
Cheah said showing kindness and care for the less fortunate is one of his core beliefs. And it aligns so well with KSK’s vision. “Giving time to help others empowers them to break their problem cycle.”
He said he was initially worried about the challenges when transitioning from a high-paying job to working for an NGO.
