Tag: Atlassian

Malaysians embrace AI speed but still crave human connection, Zoom research finds

Business gilbert123 - 8 November 2025

Malaysians are adopting artificial intelligence (AI) faster than many of their regional peers, valuing speed and efficiency while still insisting on the human touch when things get complex, according to Zoom’s latest AI Natives Research. The study found that 59% of Malaysians prioritise speed in digital interactions, and 63% would abandon a brand if responses were slow or unhelpful. Yet, 83% still prefer to speak to a human agent when situations become emotional, underscoring the need for empathy in the AI era. Zoom describes Malaysia as one of the most “AI-native” markets in Asia-Pacific, with nearly all respondents (98%) already using AI tools at work. As AI adoption grows, Zoom is also expanding its focus to frontline workers, introducing Zoom Workplace for Frontline — a mobile-first, AI-driven platform designed to boost productivity, streamline communication, and empower employees on the ground.

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Tag: Atlassian

Malaysians embrace AI speed but still crave human connection, Zoom research finds