HANOI: With a strong recovery in 2023, Hanoi’s tourism is gearing up for more breakthroughs this year.
Director of the city’s Department of Tourism Dang Huong Giang said that Hanoi targets 26.5 million visitors in 2024.
Together with heritage tourism, the city will also promote strong tourism products such as culinary tourism, MICE (meeting, incentives, conferences and exhibitions) tourism, and wellness tourism, she said according to Vietnam News Agency (VNA).
Last year, Hanoi attracted 24 million visitors, an increase of 27 per cent from 2022 and 9.1 per cent higher than targeted. Of them, there were 20 million domestic holidaymakers, marking a year-on-year rise of 16.3 per cent and equivalent to 91 per cent of the number in 2019 before the COVID-19 pandemic.
The city’s tourism revenue in 2023 was estimated at 87.65 trillion VND (US$3.65 billion), 45.5 per cent higher than that of 2022.
In 2023, the city received several international tourism awards including “Asia’s Leading City Destination 2023”, and “Asia’s Leading City Break Destination 2023” while its Department of Tourism won the title of “Asia’s Leading City Tourist Board”.–Bernama-VNA
