Wanita and Puteri UMNO will leverage social media to engage voters, including older women and youth, as part of the party’s digitalisation drive.
KUALA LUMPUR: Wanita UMNO is shifting its strategy to leverage social media platforms to garner public support ahead of the 16th general election.
Its executive council member Senator Datuk Ros Suryati Alang said the wing does not want to be left behind amid rapid technological developments.
“Many women aged 60 and above are actively using social media today, so Wanita UMNO, as the backbone of the party, will work hand in hand with Puteri to ensure UMNO’s success in GE16,” she said.
Melaka Puteri UMNO chief Nurul Amirah Mohd Yusof said the wing will strengthen its role on social media as the party’s primary battleground to engage younger generations.
She specifically highlighted the need to connect with Generation Z and Alpha.
The move follows a call from UMNO deputy president Datuk Seri Mohamad Hasan for party wings to leverage digital platforms.
He made the remarks during his speech at the simultaneous opening of the Wanita, Youth and Puteri general assemblies.
The initiative is part of UMNO’s broader digitalisation efforts to stay relevant and competitive.
