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Saturday, July 18, 2026
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Man behind PMX’s Budget Day songket bag

CHEW Kai Hung, a 26-year-old bag designer from Penang, is creating a buzz in the Malaysian fashion scene after one of his creations gained national attention. His creation was used by Prime Minister Datuk Seri Anwar Ibrahim during the Budget 2025 announcement.

As the designer behind his namesake brand Kai Hung, his bags are bold, bright coloured and crafted using a unique combination of materials, making them stand out in a market that often favours more neutral tones. His route to fame to the pinnacle of primetime TV began when Chew was approached by a local event organiser.

“Someone I had previously met, who was involved in an event promoting local artisans and textiles, reached out to me with a request to create a bag using handmade songket,” Chew told theSun.

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