SUBANG JAYA: Tropicana Corp Bhd is expanding into the affordable housing segment in the Klang Valley this year as a new growth driver, while continuing to accelerate its premium and resort-style developments in Johor, Genting Highlands and Langkawi.
Managing director of marketing, sales and business development Ixora Ang said the group will make its first foray into the Rumah Idaman segment with a new phase in Kota Kemuning.
The launch marks Tropicana’s entry into a new market segment and reflects its intention to broaden the brand’s reach while remaining responsive to evolving housing demand.
Beyond the Klang Valley, Johor remains a key focus area. Ang said launches in Gelang Patah under Tropicana Uplands have performed strongly, with the first phase of terrace homes almost fully sold.
The group will soon open mock-up units and continue sales for phases two and three of the landed homes.
Johor is also home to Tropicana’s Lido Waterfront Boulevard, which includes the state’s first branded residences developed in partnership with Banyan Group under the Skypark Kepler project.
Ang said marketing and sales efforts for the development are under way across local, regional and international markets.
Tropicana is balancing its entry into the mass market with continued exposure to higher-margin resort and lifestyle projects that are already seeing solid sales momentum.
In Genting Highlands, recent launches include resale shops and serviced apartments in Gohtong Jaya, alongside the upcoming opening of the Breeze Hill show unit. In Langkawi, the Clarissa Service Suites at Pantai Cenang have sold out in the first two phases, with the third phase already launched.
Large-scale township developments continue to anchor the group’s strategy, with the Klang Valley remaining its core market. This includes Tropicana Metropark, where SouthPlace 2 is the latest launch and mock-up units are set to be unveiled soon.
At the same time, Tropicana continues to build momentum at Tropicana Alam, which caters to buyers seeking landed homes within a well-connected neighbourhood offering the conveniences of Puncak Alam.
The group is also nearing the completion of its township development in Tropicana Aman, Kota Kemuning, with the final phase comprising Varia two-, three- and four-storey shop offices.
Ang said Tropicana plans to open a flagship property gallery at its headquarters in Tropicana Gardens Office Tower in Kota Damansara, Petaling Jaya. The gallery will showcase the group’s key developments in Johor, Genting Highlands and Langkawi through three dedicated show units, each reflecting a distinct resort-style and lifestyle offering.
These developments are positioned not only for the immediate local market but also for a wider buyer base concentrated in Kuala Lumpur and Selangor.
By centralising the three show units at Tropicana Gardens in the Klang Valley, purchasers and investors can experience all three signature offerings in a single, convenient location.
Meanwhile, Tropicana Metropark is entering the final stretch of its 88-acre mixed-use township development, which carries a gross development value of RM7.2 billion.
Ang said the Subang Jaya project is nearing completion of its township rollout, with earlier phases such as Pandora, Paloma, Paisley, and SouthPlace fully taken up.
The remaining focus will be on SouthPlace 2, the final major phase of the Tropicana Metropark master plan.
With most components completed and residents already moved in, Ang said, the township is now demonstrating its vibrancy and delivering on the long-term vision laid out for the development.
