Elaine Yiu & Brian Chu unveil Ebene’s plantar fasciitis foot sleeve with 1-hour comfort improvement claim
HONG KONG television personalities Elaine Yiu and Brian Chu made a special appearance at Sunway Velocity Mall on February 1, 2026, as Ebene unveiled its latest breakthrough in foot health technology.
The Malaysian wellness brand, known for three decades of medical-grade joint support solutions, hosted a star-studded brand launch that introduced the Ebene Plantar Fasciitis Compression Foot Sleeve – a product the company claims delivers noticeable comfort improvement within just one hour of use.
Celebrity Power Meets Wellness Innovation
The presence of TVB artistes Elaine Yiu and Brian Chu added star power to what was already a significant milestone for the 30-year-old wellness company. Both celebrities engaged with guests, sharing personal insights about maintaining active lifestyles and the role of daily wellness habits in long-term health.
“Movement is Life” – Ebene’s guiding philosophy – resonated throughout the event as the stars emphasized how small daily choices contribute to overall well-being, perfectly aligning with the brand’s mission.
The One-Hour Comfort Promise
What sets Ebene’s new Plantar Fasciitis Compression Foot Sleeve apart is its bold claim: tested and proven results showing noticeable comfort improvement within just 60 minutes of wear.
This science-backed assertion positions the product as a potential game-changer for the millions suffering from plantar fasciitis and general foot discomfort. The condition, characterized by heel and arch pain, affects countless individuals globally – from athletes to office workers who spend hours on their feet.
Engineered for Modern Lifestyles
The newly launched foot sleeve features:
Targeted Compression Technology: Provides strategic pressure points to reduce foot strain and enhance stability
Structured Arch Support: Designed to address the root causes of plantar fasciitis discomfort
Lightweight Design: Ensures comfort during extended daily wear without bulk or restriction
Versatile Application: Suitable for standing workers, walking enthusiasts, sports participants, and anyone seeking foot pain relief
The product targets a broad demographic – from healthcare workers and retail employees who stand for long shifts, to fitness enthusiasts and aging individuals seeking to maintain mobility and independence.
Interactive Launch Experience
The brand PR launch wasn’t just a product announcement – it was an experiential event. Media representatives, business partners, and invited guests participated in hands-on product demonstrations and interactive activities designed to educate attendees about the critical importance of foot health.
The event underscored a simple truth often overlooked: foot health forms the foundation of overall mobility. Without healthy, pain-free feet, even basic daily activities become challenging.
Three Decades of Trusted Innovation
Ebene’s 30-year track record in Malaysia’s wellness industry lends credibility to its latest innovation. The brand has built its reputation on delivering quality joint support products that consumers trust, backed by continuous research and product enhancement.
This launch represents more than just a new product – it signals Ebene’s evolution into upgraded technology while maintaining its commitment to effective, evidence-based solutions.
Walking Stronger Into the Future
As Ebene celebrates over three decades of empowering movement, the company shows no signs of slowing down. The brand’s ongoing commitment extends beyond product sales to encompass:
- Advancing product innovation through research and development
- Consumer education on preventive wellness
- Community engagement initiatives
- Supporting Malaysians in maintaining active, confident lifestyles
The Bigger Picture: Why Foot Health Matters
Plantar fasciitis affects approximately 10% of the population at some point in their lives, with symptoms ranging from mild discomfort to debilitating pain. The condition is particularly common among:
- People aged 40-60
- Athletes, especially runners
- Individuals who are overweight
- Workers who stand for extended periods
- Those with flat feet or high arches
By addressing this widespread issue with an accessible, wearable solution, Ebene positions itself at the intersection of medical necessity and lifestyle wellness.
Celebrity Endorsement in the Wellness Space
The strategic inclusion of TVB stars Elaine Yiu and Brian Chu reflects a growing trend of celebrity partnerships in the health and wellness sector. Their presence not only draws media attention but also helps communicate that wellness is for everyone – from entertainment professionals to everyday Malaysians.
As the event concluded, one message remained clear: Ebene’s vision of helping Malaysians “walk stronger, move better, and live confidently every day” is more than a tagline – it’s a commitment backed by three decades of expertise and now, cutting-edge innovation.
Whether you’re battling chronic foot pain, seeking preventive support, or simply looking to enhance your mobility, Ebene’s latest offering promises to make every step more comfortable – starting in just one hour.
