FIVE major trends that will define hospitality in 2025 include artificial intelligence (AI), branding, new working models, rejuvenating and transformative experiences as well as sustainability, according to Switzerland’s EHL Hospitality Business School that offered insights on ways to adapt to technological advancement for human-centric needs.
Fostering human connection with AI
AI continues to maintain its prominent role in fostering human connection. Its value lies in augmenting the human experience rather than replacing it.
AI can aid in automating routine tasks, allowing staff to focus on creating personalised and meaningful connections with guests. This trend is significant in addressing the rising loneliness epidemic and fulfilling the human need for genuine connections.








