Michael Willis Heard, creator of viral ‘Yes King’ meme, has died. Daughter Mykel confirms on Facebook Nov 9
MICHAEL Willis Heard, the TikTok personality who popularised the viral “Yes King” affirmation, has passed away, his daughter Mykel Crumbie confirmed through an emotional Facebook post on November 9 (Sunday).
The cause of death has not been officially disclosed by the family. While some online reports have mentioned possible asthma and heart attack, these remain unverified claims without official confirmation.
In her Facebook announcement, Crumbie expressed her profound grief while addressing criticism her father had faced during his life.
“My daddy man… I’ma miss you so much king this is crazy to me and you really messing up the family with this one. IDC who didn’t love my father and didn’t like his lifestyle and WISHED DEATH ON HIM,” she wrote in the post.
Who Was Michael Willis Heard?
Known by his TikTok handle @loveandlighttv, Heard built his following through motivational videos focused on self-love, spirituality, and empowerment. According to his daughter’s Facebook profile, he was from Elyria, Ohio.
Before becoming a viral sensation, Heard had established himself as a preacher, spiritual mentor, and life coach. His Instagram account, Love and Light TV, has over 38,000 followers, while his YouTube channel of the same name has more than 11,000 subscribers.
His signature catchphrases—”Yes King” and “Love yourself”—became viral soundbites used in countless TikTok videos and memes, inspiring millions with messages of self-empowerment.
Through his LoveAndLightTV platform, he encouraged viewers to embrace emotional healing and authenticity. His online presence centered around spiritual growth, mental health, and self-love.
Tributes Pour In
Following the announcement, fans and fellow creators have flooded social media with heartfelt tributes, remembering his trademark positivity and unforgettable online presence.
“Rest in peace Michael Willis Heard. You’ll always be the king,” one fan wrote on social media.
Many are re-uploading his videos and using his iconic “Yes King” audio as a tribute, with the sound still trending on TikTok.
Hashtags including #YesKing, #MichaelHeard, and #LoveYourself began trending as users paid their respects and shared their favourite clips.
Several followers noted that his energy helped them overcome personal challenges and find peace during difficult times.
For many, his message of self-empowerment will remain his enduring legacy.
