MyTOWN Shopping Centre partners with Merries Malaysia for 6-month initiative offering free baby care samples.
MYTOWN Shopping Centre has announced a strategic six-month partnership with Merries by KAO Malaysia, aimed at making premium baby care products more accessible to Malaysian families from October 25, 2025 through April 24, 2026.
The collaboration transforms the Kuala Lumpur shopping destination into a comprehensive family support hub, aligning with MyTOWN KL’s core values of “Caring” and “For the Many.”
The initiative enables parents to experience Japanese-crafted baby care products known for their gentle touch and breathability, without financial barriers.
Multiple Redemption Opportunities
Families can access Merries products through three convenient pathways. Parents borrowing the Crolla Premium Air Swift Baby Stroller via the MyTOWN KL App receive a complimentary sample nappy upon collection at the concierge desk.
Shoppers at six participating retailers—Anakku, Babyshop, Poney, Toys’R’Us, The Parenthood, and Molly Fantasy—can exchange their receipts for sample nappies and Wonderland stickers while earning loyalty points.
Additionally, the MyTOWN KL App allows members to redeem a Merries Baby Joy Pack for 350 loyalty points. The pack includes a sample nappy, container, and Wonderland sticker, providing families with a risk-free product trial.
Addressing Parenting Costs
“Parenting is one of life’s greatest joys, but also one of its biggest financial pressures,” said Azhan Che Mat, General Manager of MyTOWN Shopping Centre.
“By teaming up with Merries, we’re helping parents discover what’s best for their child—in a way that’s easy, supportive, and cost-free.”
The initiative recognises the economic challenges facing young families while maintaining access to quality childcare products. The partnership between MyTOWN KL and KAO Malaysia’s Merries brand brings together retail expertise and Japanese manufacturing standards.
Enhanced Family Amenities
Complementing the product collaboration, MyTOWN KL has renovated its Family Room to provide an improved space for parents to care for children, rest, and spend quality time together. The upgraded facility reinforces the shopping centre’s commitment to creating family-friendly environments.
The IKEA-anchored shopping destination, jointly developed by Boustead Holdings Berhad and Ikano Pte. Ltd., continues to position itself as a community gathering place beyond traditional retail functions.
As part of Ikano Centres’ portfolio of five shopping centres across Malaysia and Thailand, MyTOWN KL serves families seeking both shopping convenience and supportive amenities.
Families can follow programme updates through MyTOWN KL’s website and social media channels including Instagram, Facebook, YouTube, and TikTok.
