Anna Sawai for Hibiki
Role: Brand ambassador
Profession: Actress
Anna Sawai is an internationally
acclaimed Japanese actress, recognised
for her work at the intersection of cultural
heritage and global storytelling. In 2024,
she became the first Japanese actress to
win a Primetime Emmy Award for
Outstanding Lead Actress for her
performance in Shogun, alongside a
Golden Globe Award and two Screen
Actors Guild Awards. Her filmography
and credits include Giri/Haji, Justin Lin’s
blockbuster F9, Monarch: Legacy of
Monsters and Pachinko, with upcoming
projects including her portrayal of Yoko
Ono in The Beatles biopic series. As
Hibiki’s first-ever global brand
ambassador, Sawai brings contemporary
resonance to a brand defined by time,
balance and Japanese artistry
Tracie Sinidol for Carlo Rino
Role: Brand ambassador
Profession: Actress
Known for her vibrant personality,
relatable charm and growing influence,
Malaysian actress Tracie naturally
embodies the spirit of Carlo Rino in
youthful, fashionable, expressive and
confident femininity. The collaboration
reflects a shared vision of empowering
women to embrace their individuality
through versatile fashion and lifestyle
pieces that seamlessly complement
everyday moments. As brand
ambassador, Tracie will represent Carlo
Rino across the brand’s diverse range of
lifestyle categories including handbags,
footwear, skincare, fragrance and its
range of accessories, bringing the Carlo
Rino lifestyle to life through her personal
style, authenticity and modern approach
to fashion.
Janeyeh for Vogue Eyewear
Role: Brand ambassador
Profession: Actress and singer
As the first Thai ambassador for the
brand, Janeyeh introduces the Vogue
Eyewear Spring/Summer 2026 collection
through a journey shaped by living life in
motion. Through the campaign, Janeyeh
showcases two distinct looks that convey
style and confidence in the brief
moments of standstill. Effortlessly stylish
and unapologetically herself, Janeyeh
embodies the spirit of the modern
generation, eager to embrace versatility,
spontaneity and self-expression, turning
everyday moments into opportunities for
discovery.
Aishwarya Rai Bachchan for
JW Marriott
Role: Brand ambassador
Profession: Actress and
singer
Aishwarya Rai Bachchan’s
appointment as a global brand
ambassador reflects a shared
alignment. For over two
decades, she has represented
India on the global stage
with distinction across
cinema, fashion, philanthropy
and international cultural
platforms. Her career is defined
not only by enduring visibility,
but by credibility, discernment
and a rare sense of gravitas
that reflects a life grounded
in balance, built on integrity,
resilience, unwavering
authenticity and a strong sense
of purpose. She reflects
a way of living that
is intentional and graceful.
This sense of composure
and clarity resonates with
the brand’s philosophy of
intentional luxury.
Yuto Horigome for Casio
Role: Brand ambassador
Profession: Skateboarder
At the heart of the campaign is G-Shock’s
origin story, a journey defined by
perseverance, countless prototypes and
repeated failures in pursuit of creating a
watch that would not break when
dropped, an ambition many considered
impossible at the time. That spirit of
resilience aligns closely with Yuto
Horigome’s own career. The Japanese
skateboarder made history as the first
athlete from Japan to win a Street League
Skateboarding (SLS) title and has since
claimed three consecutive SLS
championships while consistently
delivering strong performances at major
competitions, including the X Games.
Horigome also won the inaugural
Olympic gold medal in men’s street
skateboarding at the Tokyo 2020 Games
before defending his title at the Paris
2024 Olympics with a dramatic final-run
comeback. At just 27, he has established
himself as one of skateboarding’s biggest
global stars and one of Japan’s most
influential young athletes.
