KPDN and Shopee partner with police to launch ‘Jom Beli Selamat’ campaign, tackling RM4.54 billion in online fraud losses.
KUALA LUMPUR: Following the alarming increase in online fraud cases, the Ministry of Domestic Trade and Cost of Living (KPDN) launched the ‘Jom Beli Selamat!: Klik Tanpa Risau’ campaign to strengthen consumer protection in the digital ecosystem.
Minister Datuk Armizan Mohd Ali said the joint initiative by Shopee and the Royal Malaysian Police (PDRM) aimed to intensify the consumer education agenda, particularly in cultivating safer online transaction practices and reducing the risk of consumers becoming victims of fraud.
“Platforms like Shopee provide a channel to market, promote and sell goods, which should be utilised,” he said.
“So it is important for us to work together so that this ecosystem can help address scam issues, thus ensuring that the people are safer when shopping,” he said when speaking at the launch of the ‘Jom Beli Selamat’ campaign in conjunction with the Shopee Seller Summit 2026 here, today.
Also present were Shopee Malaysia Public & External Affairs head Nik Emir Nik Mohamed Din and Royal Malaysian Police (PDRM) deputy director of Strategic Planning SAC Mohamed Lazim Ismail.
Armizan said losses due to online fraud crimes in the country had exceeded RM4.54 billion for the period 2024 to 2025, involving more than 101,000 cases.
He said a total of 35,368 cases with losses of RM1.57 billion were recorded in 2024, before almost doubling to 66,204 cases with losses of RM2.97 billion in 2025.
For the period January to March this year, he said losses exceeding RM430 million were recorded, showing that the trend is continuing.
Apart from that, he said Shopee and PDRM have also developed an educational microsite that provides practical guidance on common fraud tactics, safe shopping practices, preventive measures as well as access to the National Scam Response Centre (NSRC).
