Pop Mart brings its beloved character to Singapore Oceanarium with immersive marine-themed installations, photo spots and exclusive collectibles
Pop Mart, in partnership with Resorts World Sentosa (RWS) and the Singapore Tourism Board (STB), will bring its beloved Crybaby character to the Singapore Oceanarium in the Crybaby “Cry Me an Ocean” activation until Aug 30.
The vibrant, ocean-themed experience features 11 photo zones, including two towering outdoor inflatables, life-sized sculptures and immersive photo opportunities, set alongside marine habitats within one of the world’s largest oceanariums, bringing the Cry Me an Ocean collection into an authentic marine environment for the first time.
Reimagining Crybaby as a cast of endearing marine animals, the activation invites visitors to embark on an underwater adventure through the Singapore Oceanarium.
Set within a real marine environment, the experience pairs Crybaby’s universal appeal with the Singapore Oceanarium’s mission to inspire greater knowledge, love and action for the ocean.
Each installation is accompanied by a character board that shares the story and personality of the Crybaby marine character, offering visitors a fresh, engaging lens to connect with marine life and inspire ocean stewardship.
Underwater adventure
The experience unfolds before visitors even step inside the Singapore Oceanarium, with towering five-metre Crybaby inflatables setting the scene: The Anglerlfish, a luminous deep-sea guide and The Pufferfish, a puffed-up companion brimming with personality.
These eye-catching installations welcome visitors to the world of Crybaby and offer the first photo opportunity of the journey.
Stepping into the Singapore Oceanarium, visitors are greeted by The Whaleshark, a two-metre sculpture of the ocean’s gentle giant, marking the start of the indoor trail.
Inside the Singapore Oceanarium, visitors will encounter more Crybaby marine characters, from life-sized sculptures to immersive photo opportunities, thoughtfully placed across the Oceanarium’s galleries, from Ocean Wonders and the Shark Seas tunnel to the iconic Open Ocean viewing panel.
Shared vision
According to Singapore Tourism Board Planning and Capability Development Marketing Partnerships executive director John Conceicao, the collaboration demonstrates how Singapore’s attractions are able to bring global intellectual property experiences to life in unexpected ways.
“By bringing together Pop Mart and Singapore Oceanarium at Resorts World Sentosa, we continue to offer travellers fresh, immersive reasons to explore Singapore,” he says.
On Pop Mart’s part, Pop Mart Southeast Asia head Nok Siriporn is thrilled to bring the IP to the country.
“The Cry Me an Ocean experience lets fans connect with Crybaby in a new way, surrounded by the wonders of the marine world. Singapore remains a key market for Pop Mart and this collaboration reflects our commitment to delivering unforgettable experiences for fans across the region,” states Nok.
Visitor information
The Crybaby Cry Me an Ocean activation will be open to the public from now to Aug 30.
Visitors can explore the outdoor Crybaby installations for free, while installations within the Singapore Oceanarium are accessible with a valid Singapore Oceanarium entrance ticket.
In addition, there will be a Crybaby-themed pop-up store at Weave at RWS, where fans can browse and purchase Cry Me an Ocean collectibles and merchandise.
Visitors who present their same-day Singapore Oceanarium ticket and spend a minimum of S$128 (RM403) at the pop-up store will receive an exclusive Crybaby Cry Me an Ocean Eyemask, while stocks last.
For more information, visit Singapore Oceanarium or follow @popmartsg and @resortsworldsentosa on social media for the latest updates.
